Case study: Parkdean Holidays
Parkdean Holidays run 24 holiday parks across the UK, from Cornwall to Scotland, Wales to Norfolk, and beyond.
If you call Parkdean's Newcastle call centre, one thing is certain: thanks to BT Local Business, you'll always get through straight away. You might not talk to someone in Newcastle, mind, but that's the clever thing.
Almost anyone within the company, including the staff on the holiday parks, can answer your call. And it doesn't matter where they are, whether they're at their desks or out in the holiday park; they'll still be able to sort out your query or take your order.
BTLB worked closely with Parkdean to understand what they needed to keep their customers happy. Feedback suggested customers wanted to get through to someone who could help them, without having to wait in a queue. We installed a Mitel IP telephony system (which joins up your phone system with your mobiles) so that Parkdean could respond quickly to changes in the volumes of incoming calls.
The system uses BT's IP telephony (basically, phone calls over the internet), to make sure that Parkdean never has a call queue. If all of their 70 call centre agents are busy with customers, they can divert calls to any of their holiday parks.
'It's been the key to customer loyalty and winning new business', enthuses Keith Durston, Parkdean Holidays' IT manager for South West England. 'We never miss a call now, and we can always put the customer in contact with the right person at the right time. Our customers tell us that they're impressed!'
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