The Challenge
The Solution
The Result
The GLA gained a clearer picture of travel demand, including peak-time variations and multimodal transport use, helping to shape future transport strategies.
Location insights
Unlock the potential of footfall data with location insights to drive smarter decisions, improve customer experiences and boost efficiency.
Councils can improve urban planning, support regeneration, and enhance services. Retailers can optimise locations, monitor trends, and target campaigns. Real estate professionals can identify demand, assess value, and invest confidently.
Unlock the potential of footfall data with location insights to drive smarter decisions, improve customer experiences and boost efficiency.
Councils can improve urban planning, support regeneration, and enhance services. Retailers can optimise locations, monitor trends, and target campaigns. Real estate professionals can identify demand, assess value, and invest confidently.
Get in touch
What are location insights?
What are location insights?
Location insights offer data on footfall trends, peak activity times, and customer demographics, helping organisations optimise operations and tailor strategies effectively.
- Gain detailed insights into foot traffic patterns. Analyse trends, compare locations, and identify valuable areas. Assess regeneration schemes and the impact of special events.
Footfall analytics
- Understand demographic trends to help tailor your services and strategies to the right audience.
Demographic insights
- Understand how far people are willing to travel, and where people are coming from to help optimise routes and services.
Catchment
- Gain detailed insights into foot traffic patterns. Analyse trends, compare locations, and identify valuable areas. Assess regeneration schemes and the impact of special events.
Footfall analytics
- Understand demographic trends to help tailor your services and strategies to the right audience.
Demographic insights
- Understand how far people are willing to travel, and where people are coming from to help optimise routes and services.
Catchment
Location insights for local authorities
Location intelligence help councils make smarter decisions with insights into footfall patterns and demographic trends, enabling better planning, resource allocation, and public services.
It supports town centre plans, regeneration schemes, special events, and understanding remote working trends, while aiding night-time strategy development.
Location intelligence help councils make smarter decisions with insights into footfall patterns and demographic trends, enabling better planning, resource allocation, and public services.
It supports town centre plans, regeneration schemes, special events, and understanding remote working trends, while aiding night-time strategy development.
Location intelligence help councils make smarter decisions with insights into footfall patterns and demographic trends, enabling better planning, resource allocation, and public services.
It supports town centre plans, regeneration schemes, special events, and understanding remote working trends, while aiding night-time strategy development.
Location intelligence help councils make smarter decisions with insights into footfall patterns and demographic trends, enabling better planning, resource allocation, and public services.
It supports town centre plans, regeneration schemes, special events, and understanding remote working trends, while aiding night-time strategy development.
Location insights for retail
Location intelligence data gives retailers valuable insights into footfall patterns and customer demographics, enabling smarter decisions on store locations, layout optimisation, and targeted marketing.
By understanding customer behaviour, retailers can improve operational efficiency, enhance the shopping experience, and drive sales growth.
Location intelligence data gives retailers valuable insights into footfall patterns and customer demographics, enabling smarter decisions on store locations, layout optimisation, and targeted marketing.
By understanding customer behaviour, retailers can improve operational efficiency, enhance the shopping experience, and drive sales growth.
Location intelligence data gives retailers valuable insights into footfall patterns and customer demographics, enabling smarter decisions on store locations, layout optimisation, and targeted marketing.
By understanding customer behaviour, retailers can improve operational efficiency, enhance the shopping experience, and drive sales growth.
Location intelligence data gives retailers valuable insights into footfall patterns and customer demographics, enabling smarter decisions on store locations, layout optimisation, and targeted marketing.
By understanding customer behaviour, retailers can improve operational efficiency, enhance the shopping experience, and drive sales growth.
Location insights for real estate
Location intelligence data provides real estate professionals with insights into footfall trends and demographics, helping to make smarter decisions on site selection, property valuation, and investment opportunities.
This data-driven approach optimises asset performance, enhances market targeting, and supports informed decision-making in property development and investment.
Location intelligence data provides real estate professionals with insights into footfall trends and demographics, helping to make smarter decisions on site selection, property valuation, and investment opportunities.
This data-driven approach optimises asset performance, enhances market targeting, and supports informed decision-making in property development and investment.
Location intelligence data provides real estate professionals with insights into footfall trends and demographics, helping to make smarter decisions on site selection, property valuation, and investment opportunities.
This data-driven approach optimises asset performance, enhances market targeting, and supports informed decision-making in property development and investment.
Location intelligence data provides real estate professionals with insights into footfall trends and demographics, helping to make smarter decisions on site selection, property valuation, and investment opportunities.
This data-driven approach optimises asset performance, enhances market targeting, and supports informed decision-making in property development and investment.
Gain comprehensive insights
The Greater London Authority
Active Intelligence is supporting the Greater London Authority in gaining a deeper understanding of how people move across the city. With advanced data insights, they can assess travel behaviour, shape policy decisions, and enhance transport planning for a more efficient, sustainable London.
Active Intelligence is supporting the Greater London Authority in gaining a deeper understanding of how people move across the city. With advanced data insights, they can assess travel behaviour, shape policy decisions, and enhance transport planning for a more efficient, sustainable London.
London’s travel patterns are constantly shifting. The Greater London Authority needed deeper insights to support data-driven decisions and improve mobility across the capital.
We transformed raw EE network data into actionable insights, revealing how people move across London’s transport network.
What is Location intelligence?
Location intelligence (LI) involves analysing geospatial data to gain actionable insights that help businesses optimise operations, enhance decision-making, and improve strategic planning.
How can these insights benefit my organisation?
Location intelligence can help you identify the best locations for new stores, improve customer targeting, enhance supply chain efficiency and mitigate risks – ultimately, boosting your revenue and operational efficiency.
What is footfall data?
Footfall data refers to the measurement and analysis of the number of people passing through a specific location. It helps businesses understand traffic patterns and customer behaviour.
How does Location insights work with mobile data?
Our team receives move device data from over 24 million handsets on the EE network, processing 25 billion daily events. We expand the data to represent the entire UK population, ensuring anonymity and aggregation. This scaled data gives us invaluable insights into the crowd movements of groups of people across the UK, helping solve real-world problems.
How accurate is the data?
We carry out robust testing to make sure our data is accurate to local and national industry datasets. We share a full methodology report detailing our validation and verification processes on all our deliverables, giving you the confidence you need in the data.
Can location intelligence be tailored to my specific industry?
Yes, you can customise our location intelligence solutions to meet the unique needs and challenges of various industries, such as retail, real estate, logistics and urban planning.
How frequently is the data updated?
Our data is updated in real-time or at regular intervals, depending on the specific requirements of the monitoring system and the type of insights needed.
Is it GDPR compliant?
All the data we provide as part the Location insights product is aggregated and anonymised, meaning it can't be used to identify or contact anyone. We’ve implemented technical and organisational measures to make sure this is the case.
How do I access the data?
We can grant you access to data, and licence data to you, in a number of different ways to suit your business needs.
There’s an on-demand portal, where you can access the datasets as and when you need them, or you can raise a specific request and we can deliver the appropriate insights.
For more information email us at active.intelligence@bt.com.
Is there support available for implementing these insights?
Yes, our team of experts provides full support to help you implement the insights effectively, so you can make the most of its benefits for your transportation systems.
How does Location insights use data ethically and responsibly?
Location insights complies with our data ethics principles:
- For Good - We use data to empower people and improve their lives.
- Accountable - We take responsibility for our actions and protect against data misuse.
- Fair - We treat people fairly and with respect.
- Open - We listen, collaborate and are transparent about our actions.