Active Intelligence

Location insights

Unlock the potential of footfall data with location insights to drive smarter decisions, improve customer experiences and boost efficiency.

 

Councils can improve urban planning, support regeneration, and enhance services. Retailers can optimise locations, monitor trends, and target campaigns. Real estate professionals can identify demand, assess value, and invest confidently.

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What are location insights?

Location insights offer data on footfall trends, peak activity times, and customer demographics, helping organisations optimise operations and tailor strategies effectively.

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  • Footfall analytics

    Gain detailed insights into foot traffic patterns. Analyse trends, compare locations, and identify valuable areas. Assess regeneration schemes and the impact of special events.

  • Demographic insights

    Understand demographic trends to help tailor your services and strategies to the right audience.

  • Catchment

    Understand how far people are willing to travel, and where people are coming from to help optimise routes and services.

Our location insights platform

Unlock On-Demand Location Insights for Smarter Decisions

Instantly access location data with On-Demand Location Insights. Analyse footfall, demographics, and site performance to make smarter decisions and optimise strategies for retail, real estate, or urban planning.

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Cities after dark: Shining a light on the 24-hour economy

Cities after dark: Shining a light on the 24-hour economy

Explore the trends driving Britain’s 24-hour economy — from late-night work and leisure to how people travel, with insights from through mobile network data.

Read the Cities after dark report

Gain comprehensive insights

Global Business Tech Awards
NTA awards
NTA awards
NTA awards
DataIQ Award
The Greater London Authority

The Greater London Authority

Active Intelligence is supporting the Greater London Authority in gaining a deeper understanding of how people move across the city. With advanced data insights, they can assess travel behaviour, shape policy decisions, and enhance transport planning for a more efficient, sustainable London.

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The Challenge

London’s travel patterns are constantly shifting. The Greater London Authority needed deeper insights to support data-driven decisions and improve mobility across the capital.

The Solution

We transformed raw EE network data into actionable insights, revealing how people move across London’s transport network.
The ResultThe GLA gained a clearer picture of travel demand, including peak-time variations and multimodal transport use, helping to shape future transport strategies.

The Challenge

London’s travel patterns are constantly shifting. The Greater London Authority needed deeper insights to support data-driven decisions and improve mobility across the capital.

The Solution

We transformed raw EE network data into actionable insights, revealing how people move across London’s transport network.
The Result
The GLA gained a clearer picture of travel demand, including peak-time variations and multimodal transport use, helping to shape future transport strategies.
Frequently asked questions

Location intelligence (LI) involves analysing geospatial data to gain actionable insights that help businesses optimise operations, enhance decision-making, and improve strategic planning.

Location intelligence can help you identify the best locations for new stores, improve customer targeting, enhance supply chain efficiency and mitigate risks – ultimately, boosting your revenue and operational efficiency.

Footfall data refers to the measurement and analysis of the number of people passing through a specific location. It helps businesses understand traffic patterns and customer behaviour.

Our team receives move device data from over 24 million handsets on the EE network, processing 25 billion daily events. We expand the data to represent the entire UK population, ensuring anonymity and aggregation. This scaled data gives us invaluable insights into the crowd movements of groups of people across the UK, helping solve real-world problems.

We carry out robust testing to make sure our data is accurate to local and national industry datasets. We share a full methodology report detailing our validation and verification processes on all our deliverables, giving you the confidence you need in the data.

Yes, you can customise our location intelligence solutions to meet the unique needs and challenges of various industries, such as retail, real estate, logistics and urban planning.

Our data is updated in real-time or at regular intervals, depending on the specific requirements of the monitoring system and the type of insights needed.

All the data we provide as part the Location insights product is aggregated and anonymised, meaning it can't be used to identify or contact anyone. We’ve implemented technical and organisational measures to make sure this is the case.

We can grant you access to data, and licence data to you, in a number of different ways to suit your business needs.
There’s an on-demand portal, where you can access the datasets as and when you need them, or you can raise a specific request and we can deliver the appropriate insights.

 

For more information email us at active.intelligence@bt.com.

Yes, our team of experts provides full support to help you implement the insights effectively, so you can make the most of its benefits for your transportation systems.

Location insights complies with our data ethics principles:

  • For Good - We use data to empower people and improve their lives.
  • Accountable - We take responsibility for our actions and protect against data misuse.
  • Fair - We treat people fairly and with respect.
  • Open - We listen, collaborate and are transparent about our actions.

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