Audience insights

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Gain audience insights from Active Intelligence

Connecting the dots between movement trends and online interests for more effective planning .

Future-ready, privacy-focused
Our technology is cookie-agnostic,and built with privacy at its core.
Nationwide scalability
Access robust data representing every corner of the UK, ensuring your campaigns reach the audiences that matter most.
Multi-channel integration
Combine offline movement with online interests to boost multi-channel strategies and maximise media effectiveness.

Smarter decisions, powered by data

Discover the insights that make BT Active Intelligence a trusted resource for businesses across industries.

Access unparalleled data

Our data analyses behavioural trends and audience segments. Delivering insights from 25 billion daily data points helping to understand the why, where and what.

Customise your insights

Tailor your analytics to specific industries, campaign goals, and audience demographics.

Implement and monitor

Make data-backed decisions, track outcomes, and refine strategies in real time for maximum impact.

Active Intelligence data was remarkably good at emulating the ‘ground truth’ of an advertiser’s Google Analytics. The data allowed us to gain insight into the effectiveness of historical TV ads across the UK.

Sameer ModhITV