Road and Railway insights refers to data-driven analyses and observations, which help optimise transportation systems by improving efficiency, safety and infrastructure planning.

They can enhance traffic management, reduce congestion, improve safety, optimise resource allocation, and support informed decision-making for better infrastructure development.

We collect a wide range of data, including traffic patterns, accident reports, infrastructure conditions, travel behaviours and real-time monitoring information.

Our team receives device movement data from over 24 million handsets on the EE network, processing 25 billion daily events. We expand the data to represent the entire UK population, ensuring anonymity and aggregation.  This scaled data gives us invaluable insights into the crowd movements of groups of people across the UK, helping solve real-world problems.

We carry out robust testing to make sure our data is accurate to local and national industry datasets. We share a full methodology report detailing our validation and verification processes on all our deliverables, giving you the confidence you need in the data.

By identifying accident hotspots and analysing travel behaviours, our insights allow targeted safety interventions, reducing the risk of accidents and enhancing overall safety.

We can grant you access to data, and licence data to you, in a number of different ways to suit your business needs.
There’ is an on-demand portal, – where you can access the datasets as and when you need them, or you can raise a specific request and we can deliver the appropriate insights.

For more information email us at active.intelligence@bt.com.

Yes, our team of experts provide full support to help you implement the insights effectively, so you can make the most of its benefits for your business.

We welcome all those interested in Journey insights to reach out to us. We reserve the right to decline partnerships if we determine that the proposed use case does not have positive intentions. For instance, utilising Journey insights to promote activities like gambling wouldn’t be in line with our values.

Journey insights complies with our data ethics principles:
For Good - We use data to empower people and improve their lives.
Accountable - We take responsibility for our actions and protect against data misuse.
Fair - We treat people fairly and with respect.
Open - We listen, collaborate and are transparent about our actions.