Location intelligence (LI) involves analysing geospatial data to gain actionable insights that help businesses optimise operations, enhance decision-making, and improve strategic planning.

Location intelligence can help you identify the best locations for new stores, improve customer targeting, enhance supply chain efficiency and mitigate risks – ultimately, boosting your revenue and operational efficiency.

Footfall data refers to the measurement and analysis of the number of people passing through a specific location. It helps businesses understand traffic patterns and customer behaviour.

Our team receives move device data from over 24 million handsets on the EE network, processing 25 billion daily events. We expand the data to represent the entire UK population, ensuring anonymity and aggregation. This scaled data gives us invaluable insights into the crowd movements of groups of people across the UK, helping solve real-world problems.

We carry out robust testing to make sure our data is accurate to local and national industry datasets. We share a full methodology report detailing our validation and verification processes on all our deliverables, giving you the confidence you need in the data.

Yes, you can customise our location intelligence solutions to meet the unique needs and challenges of various industries, such as retail, real estate, logistics and urban planning.

Our data is updated in real-time or at regular intervals, depending on the specific requirements of the monitoring system and the type of insights needed.

All the data we provide as part the Location insights product is aggregated and anonymised, meaning it can't be used to identify or contact anyone. We’ve implemented technical and organisational measures to make sure this is the case.

We can grant you access to data, and licence data to you, in a number of different ways to suit your business needs.
There’s an on-demand portal, where you can access the datasets as and when you need them, or you can raise a specific request and we can deliver the appropriate insights.

For more information email us at active.intelligence@bt.com.

Yes, our team of experts provides full support to help you implement the insights effectively, so you can make the most of its benefits for your transportation systems.

Location insights complies with our data ethics principles:

• For Good - We use data to empower people and improve their lives.
• Accountable - We take responsibility for our actions and protect against data misuse.
• Fair - We treat people fairly and with respect.
• Open - We listen, collaborate and are transparent about our actions.