Journey insights
Get critical insights into traffic flow along roads and the usage of the rail network. Our cutting-edge data empowers transport operators to streamline their networks, while traffic information providers gain real-time data to deliver the most efficient routes.
Get critical insights into traffic flow along roads and the usage of the rail network. Our cutting-edge data empowers transport operators to streamline their networks, while traffic information providers gain real-time data to deliver the most efficient routes.
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What are journey insights?
What are journey insights?
Journey insights analyse traveller experiences, patterns, and behaviours across transportation modes. Demographic, commuter, and EV user insights, plus full journey details, enabling smarter planning and contextualise road usage with journey information.
- Improve traffic flow, reduce congestion and increase safety with data-driven solutions, for better infrastructure planning and resource allocation.
Road insights
- Optimise train schedules, enhance passenger safety, and improve service reliability through precise data analysis and smarter, informed decision-making.
Rail insights
- Improve traffic flow, reduce congestion and increase safety with data-driven solutions, for better infrastructure planning and resource allocation.
Road insights
- Optimise train schedules, enhance passenger safety, and improve service reliability through precise data analysis and smarter, informed decision-making.
Rail insights
Road insights
Traditional roadside data offers only a partial view. Mobile network data tracks entire journeys, providing deeper insights. For example, you can accurately analyse road closures and diversions—seeing how many drivers follow suggested routes, the impact on surrounding roads, and where journeys start and end.
For roadside retail and hospitality companies, who want to plan or manage store locations and nearby marketing activities gain a complete view of the road network. Understand who is on the road- demographics, home locations, commuters, EV users.
Traditional roadside data offers only a partial view. Mobile network data tracks entire journeys, providing deeper insights. For example, you can accurately analyse road closures and diversions—seeing how many drivers follow suggested routes, the impact on surrounding roads, and where journeys start and end.
For roadside retail and hospitality companies, who want to plan or manage store locations and nearby marketing activities gain a complete view of the road network. Understand who is on the road- demographics, home locations, commuters, EV users.
Traditional roadside data offers only a partial view. Mobile network data tracks entire journeys, providing deeper insights. For example, you can accurately analyse road closures and diversions—seeing how many drivers follow suggested routes, the impact on surrounding roads, and where journeys start and end.
For roadside retail and hospitality companies, who want to plan or manage store locations and nearby marketing activities gain a complete view of the road network. Understand who is on the road- demographics, home locations, commuters, EV users.
Traditional roadside data offers only a partial view. Mobile network data tracks entire journeys, providing deeper insights. For example, you can accurately analyse road closures and diversions—seeing how many drivers follow suggested routes, the impact on surrounding roads, and where journeys start and end.
For roadside retail and hospitality companies, who want to plan or manage store locations and nearby marketing activities gain a complete view of the road network. Understand who is on the road- demographics, home locations, commuters, EV users.
Rail insights
Traditional rail data gives you snapshots—mobile network data provides the full story. By tracking entire journeys, you can see how passengers reach stations, their travel choices, and demand shifts across the network. For example, this means you can analyse real-time station flow, assess the impact of delays, and plan better connections between services.
Access detailed insights into passenger demand across every UK station and route, including first and last-mile travel. Use this data to refine transport planning, ease congestion, and improve the passenger experience across the network.
Traditional rail data gives you snapshots—mobile network data provides the full story. By tracking entire journeys, you can see how passengers reach stations, their travel choices, and demand shifts across the network. For example, this means you can analyse real-time station flow, assess the impact of delays, and plan better connections between services.
Access detailed insights into passenger demand across every UK station and route, including first and last-mile travel. Use this data to refine transport planning, ease congestion, and improve the passenger experience across the network.
Traditional rail data gives you snapshots—mobile network data provides the full story. By tracking entire journeys, you can see how passengers reach stations, their travel choices, and demand shifts across the network. For example, this means you can analyse real-time station flow, assess the impact of delays, and plan better connections between services.
Access detailed insights into passenger demand across every UK station and route, including first and last-mile travel. Use this data to refine transport planning, ease congestion, and improve the passenger experience across the network.
Traditional rail data gives you snapshots—mobile network data provides the full story. By tracking entire journeys, you can see how passengers reach stations, their travel choices, and demand shifts across the network. For example, this means you can analyse real-time station flow, assess the impact of delays, and plan better connections between services.
Access detailed insights into passenger demand across every UK station and route, including first and last-mile travel. Use this data to refine transport planning, ease congestion, and improve the passenger experience across the network.
Why BT for Journey insights ?
Active Intelligence creates anonymised and aggregated insights from 25 billion daily data points across the EE network to provide organisations with a birds-eye view of movements, locations and habits to transform decision-making.
Real-world information
You’ll get comprehensive insights into foot traffic patterns and journey insights, with access to on-demand data and historic trends.
Accuracy
Our location accuracy is closer to the accuracy provided by GPS than to traditional Mobile Network data equivalent.
Privacy first
The data is anonymised and aggregated over time, geography, age and gender. We use our data for good.
Journey insights with Network Rail
Active Intelligence is helping Network Rail understand shifting travel patterns and make data-driven decisions. With advanced insights, they can adapt to changes in commuter behaviour, optimise resources, and enhance the passenger experience across the UK rail network.
Active Intelligence is helping Network Rail understand shifting travel patterns and make data-driven decisions. With advanced insights, they can adapt to changes in commuter behaviour, optimise resources, and enhance the passenger experience across the UK rail network.
Hybrid work and changing commuter habits have reshaped rail travel. Network Rail needed consistent, comprehensive data to track demand and evolving journey patterns.
We transformed anonymised EE network data into actionable insights, providing a detailed view of travel across the rail network.
Network Rail can analyse demand across 24,000 daily services, track 1.8 billion annual trips, and identify where road journeys could shift to rail, improving performance.
Gain comprehensive insights
What are Road and Rail insights?
Road and Railway insights refers to data-driven analyses and observations, which help optimise transportation systems by improving efficiency, safety and infrastructure planning.
How can these insights benefit my organisation?
They can enhance traffic management, reduce congestion, improve safety, optimise resource allocation, and support informed decision-making for better infrastructure development.
What kind of data is collected for these insights?
We collect a wide range of data, including traffic patterns, accident reports, infrastructure conditions, travel behaviours and real-time monitoring information.
How does Journey insights work with mobile data?
Our team receives device movement data from over 24 million handsets on the EE network, processing 25 billion daily events. We expand the data to represent the entire UK population, ensuring anonymity and aggregation. This scaled data gives us invaluable insights into the crowd movements of groups of people across the UK, helping solve real-world problems.
How accurate is the data?
We carry out robust testing to make sure our data is accurate to local and national industry datasets. We share a full methodology report detailing our validation and verification processes on all our deliverables, giving you the confidence you need in the data.
How do these insights improve safety on roads and railways?
By identifying accident hotspots and analysing travel behaviours, our insights allow targeted safety interventions, reducing the risk of accidents and enhancing overall safety.
How do I access the data?
We can grant you access to data, and licence data to you, in a number of different ways to suit your business needs.
There’ is an on-demand portal, – where you can access the datasets as and when you need them, or you can raise a specific request and we can deliver the appropriate insights.
For more information email us at active.intelligence@bt.com.
Is there support available for implementing these insights?
Yes, our team of experts provide full support to help you implement the insights effectively, so you can make the most of its benefits for your business.
Can anyone access Journey insights?
We welcome all those interested in Journey insights to reach out to us. We reserve the right to decline partnerships if we determine that the proposed use case does not have positive intentions. For instance, utilising Journey insights to promote activities like gambling wouldn’t be in line with our values.
How does Journey insights use data ethically and responsibly?
Journey insights complies with our data ethics principles:
For Good - We use data to empower people and improve their lives.
Accountable - We take responsibility for our actions and protect against data misuse.
Fair - We treat people fairly and with respect.
Open - We listen, collaborate and are transparent about our actions.