Journey insights
Get critical insights into traffic flow along roads and the usage of the rail network. Our cutting-edge data empowers transport operators to streamline their networks, while traffic information providers gain real-time data to deliver the most efficient routes.
Get critical insights into traffic flow along roads and the usage of the rail network. Our cutting-edge data empowers transport operators to streamline their networks, while traffic information providers gain real-time data to deliver the most efficient routes.
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Road insights
Traditional roadside data offers only a partial view. Mobile network data tracks entire journeys, providing deeper insights. For example, you can accurately analyse road closures and diversions—seeing how many drivers follow suggested routes, the impact on surrounding roads, and where journeys start and end.
For roadside retail and hospitality companies, who want to plan or manage store locations and nearby marketing activities gain a complete view of the road network. Understand who is on the road- demographics, home locations, commuters, EV users.
Traditional roadside data offers only a partial view. Mobile network data tracks entire journeys, providing deeper insights. For example, you can accurately analyse road closures and diversions—seeing how many drivers follow suggested routes, the impact on surrounding roads, and where journeys start and end.
For roadside retail and hospitality companies, who want to plan or manage store locations and nearby marketing activities gain a complete view of the road network. Understand who is on the road- demographics, home locations, commuters, EV users.
Traditional roadside data offers only a partial view. Mobile network data tracks entire journeys, providing deeper insights. For example, you can accurately analyse road closures and diversions—seeing how many drivers follow suggested routes, the impact on surrounding roads, and where journeys start and end.
For roadside retail and hospitality companies, who want to plan or manage store locations and nearby marketing activities gain a complete view of the road network. Understand who is on the road- demographics, home locations, commuters, EV users.
Traditional roadside data offers only a partial view. Mobile network data tracks entire journeys, providing deeper insights. For example, you can accurately analyse road closures and diversions—seeing how many drivers follow suggested routes, the impact on surrounding roads, and where journeys start and end.
For roadside retail and hospitality companies, who want to plan or manage store locations and nearby marketing activities gain a complete view of the road network. Understand who is on the road- demographics, home locations, commuters, EV users.
Rail insights
Traditional rail data gives you snapshots—mobile network data provides the full story. By tracking entire journeys, you can see how passengers reach stations, their travel choices, and demand shifts across the network. For example, this means you can analyse real-time station flow, assess the impact of delays, and plan better connections between services.
Access detailed insights into passenger demand across every UK station and route, including first and last-mile travel. Use this data to refine transport planning, ease congestion, and improve the passenger experience across the network.
Traditional rail data gives you snapshots—mobile network data provides the full story. By tracking entire journeys, you can see how passengers reach stations, their travel choices, and demand shifts across the network. For example, this means you can analyse real-time station flow, assess the impact of delays, and plan better connections between services.
Access detailed insights into passenger demand across every UK station and route, including first and last-mile travel. Use this data to refine transport planning, ease congestion, and improve the passenger experience across the network.
Traditional rail data gives you snapshots—mobile network data provides the full story. By tracking entire journeys, you can see how passengers reach stations, their travel choices, and demand shifts across the network. For example, this means you can analyse real-time station flow, assess the impact of delays, and plan better connections between services.
Access detailed insights into passenger demand across every UK station and route, including first and last-mile travel. Use this data to refine transport planning, ease congestion, and improve the passenger experience across the network.
Traditional rail data gives you snapshots—mobile network data provides the full story. By tracking entire journeys, you can see how passengers reach stations, their travel choices, and demand shifts across the network. For example, this means you can analyse real-time station flow, assess the impact of delays, and plan better connections between services.
Access detailed insights into passenger demand across every UK station and route, including first and last-mile travel. Use this data to refine transport planning, ease congestion, and improve the passenger experience across the network.
Unlock smarter road insights with mobile data
Discover how BT Active Intelligence uses anonymised mobile network data to deliver accurate, real-time insights on road usage. Our latest report shows what’s possible and how it can support planning and decision-making.
Why BT for Journey insights ?
Active Intelligence creates anonymised and aggregated insights from 25 billion daily data points across the EE network to provide organisations with a birds-eye view of movements, locations and habits to transform decision-making.
Journey insights with Network Rail
Active Intelligence is helping Network Rail understand shifting travel patterns and make data-driven decisions. With advanced insights, they can adapt to changes in commuter behaviour, optimise resources, and enhance the passenger experience across the UK rail network.
Active Intelligence is helping Network Rail understand shifting travel patterns and make data-driven decisions. With advanced insights, they can adapt to changes in commuter behaviour, optimise resources, and enhance the passenger experience across the UK rail network.
Hybrid work and changing commuter habits have reshaped rail travel. Network Rail needed consistent, comprehensive data to track demand and evolving journey patterns.
We transformed anonymised EE network data into actionable insights, providing a detailed view of travel across the rail network.
Network Rail can analyse demand across 24,000 daily services, track 1.8 billion annual trips, and identify where road journeys could shift to rail, improving performance.
Gain comprehensive insights
