Active Intelligence

Audience insights

Tailored Audience Insights for smarter advertising decisions 

Blended real world mobility and digital insights enables organisations to understand and reach audiences, enhance campaign effectiveness, brand engagement, and efficiency for brands and media planners.

Tailored Audience Insights for smarter advertising decisions 

Blended real world mobility and digital insights enables organisations to understand and reach audiences, enhance campaign effectiveness, brand engagement, and efficiency for brands and media planners.

Smarter decisions, powered by data

Discover the insights that make BT Active Intelligence a trusted resource for businesses across industries.

Access unparalleled data
Our data analyses behavioural trends and audience segments. Delivering insights from 25 billion daily data points helping to understand the why, where and what.
Customise your insights
Tailor your analytics to specific industries, campaign goals, and audience demographics.
Implement and monitor
Make data-backed decisions, track outcomes, and refine strategies in real time for maximum impact.
Access unparalleled data
Our data analyses behavioural trends and audience segments. Delivering insights from 25 billion daily data points helping to understand the why, where and what.
Customise your insights
Tailor your analytics to specific industries, campaign goals, and audience demographics.
Implement and monitor
Make data-backed decisions, track outcomes, and refine strategies in real time for maximum impact.
Active Intelligence data was remarkably good at emulating the ‘ground truth’ of an advertiser’s Google Analytics. The data allowed us to gain insight into the effectiveness of historical TV ads across the UK.
Sameer ModhITV
Read the Cities after dark report

Tailored Audience Insights for smarter advertising decisions

Connecting the dots between movement trends and online interests for more effective planning.

Recognised for excellence

Global Business Tech Awards
NTA awards
NTA awards
NTA awards
DataIQ Award