Audience insights

Tailored Audience Insights for smarter advertising decisions

Blended real world mobility and digital insights enables organisations to understand and reach audiences, enhance campaign effectiveness, brand engagement, and efficiency for brands and media planners.

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Gain audience insights from Active Intelligence

Connecting the dots between movement trends and online interests for more effective planning .

Real-world insights
Gain a complete view of your audience. Move beyond self-reported data and uncover behavioural trends based on real actions.
Future-ready, privacy-focused
Our technology is cookie-agnostic,and built with privacy at its core.
Nationwide scalability
Access robust data representing every corner of the UK, ensuring your campaigns reach the audiences that matter most.
Multi-channel integration
Combine offline movement with online interests to boost multi-channel strategies and maximise media effectiveness.

Audience insights

Online insights
IAB Categorised web & mobile app domains.

Offline insight
From footfall to point of interest exposure to build a deeper understanding of your audience.

Scalable access
Tailor engagement strategies with actionable insights that can be scaled locally or nationally.

Attribution insights

Strategic campaign insights
Measure success with precise attribution, connecting performance metrics to actual behaviours.

Cross-channel perspectives
Combine physical and digital engagement metrics for a complete view of overall impact.

Continuous optimisation
Use behavioural measurements to inform campaign refinements and future strategies.

Smarter decisions, powered by data

Discover the insights that make BT Active Intelligence a trusted resource for businesses across industries.

Access unparalleled data

Our data analyses behavioural trends and audience segments. Delivering insights from 25 billion daily data points helping to understand the why, where and what.

Customise your insights

Tailor your analytics to specific industries, campaign goals, and audience demographics.

Implement and monitor

Make data-backed decisions, track outcomes, and refine strategies in real time for maximum impact.