Active Intelligence data was remarkably good at emulating the ‘ground truth’ of an advertiser’s Google Analytics. The data allowed us to gain insight into the effectiveness of historical TV ads across the UK.
Audience insights
Tailored Audience Insights for smarter advertising decisions
Blended real world mobility and digital insights enables organisations to understand and reach audiences, enhance campaign effectiveness, brand engagement, and efficiency for brands and media planners.
Tailored Audience Insights for smarter advertising decisions
Blended real world mobility and digital insights enables organisations to understand and reach audiences, enhance campaign effectiveness, brand engagement, and efficiency for brands and media planners.
Get in touch
Gain audience insights from Active Intelligence
Gain audience insights from Active Intelligence
Connecting the dots between movement trends and online interests for more effective planning .
- Gain a complete view of your audience. Move beyond self-reported data and uncover behavioural trends based on real actions.
Real-world insights
- Our technology is cookie-agnostic,and built with privacy at its core.
Future-ready, privacy-focused
- Nationwide scalabilityAccess robust data representing every corner of the UK, ensuring your campaigns reach the audiences that matter most.
- Multi-channel integrationCombine offline movement with online interests to boost multi-channel strategies and maximise media effectiveness.
- Gain a complete view of your audience. Move beyond self-reported data and uncover behavioural trends based on real actions.
Real-world insights
- Our technology is cookie-agnostic,and built with privacy at its core.
Future-ready, privacy-focused
- Nationwide scalabilityAccess robust data representing every corner of the UK, ensuring your campaigns reach the audiences that matter most.
- Multi-channel integrationCombine offline movement with online interests to boost multi-channel strategies and maximise media effectiveness.
Audience insights
Online insights
IAB Categorised web & mobile app domains.
Offline insight
From footfall to point of interest exposure to build a deeper understanding of your audience.
Scalable access
Tailor engagement strategies with actionable insights that can be scaled locally or nationally.
Online insights
IAB Categorised web & mobile app domains.
Offline insight
From footfall to point of interest exposure to build a deeper understanding of your audience.
Scalable access
Tailor engagement strategies with actionable insights that can be scaled locally or nationally.
Online insights
IAB Categorised web & mobile app domains.
Offline insight
From footfall to point of interest exposure to build a deeper understanding of your audience.
Scalable access
Tailor engagement strategies with actionable insights that can be scaled locally or nationally.
Online insights
IAB Categorised web & mobile app domains.
Offline insight
From footfall to point of interest exposure to build a deeper understanding of your audience.
Scalable access
Tailor engagement strategies with actionable insights that can be scaled locally or nationally.
Attribution insights
Strategic campaign insights
Measure success with precise attribution, connecting performance metrics to actual behaviours.
Cross-channel perspectives
Combine physical and digital engagement metrics for a complete view of overall impact.
Continuous optimisation
Use behavioural measurements to inform campaign refinements and future strategies.
Strategic campaign insights
Measure success with precise attribution, connecting performance metrics to actual behaviours.
Cross-channel perspectives
Combine physical and digital engagement metrics for a complete view of overall impact.
Continuous optimisation
Use behavioural measurements to inform campaign refinements and future strategies.
Strategic campaign insights
Measure success with precise attribution, connecting performance metrics to actual behaviours.
Cross-channel perspectives
Combine physical and digital engagement metrics for a complete view of overall impact.
Continuous optimisation
Use behavioural measurements to inform campaign refinements and future strategies.
Strategic campaign insights
Measure success with precise attribution, connecting performance metrics to actual behaviours.
Cross-channel perspectives
Combine physical and digital engagement metrics for a complete view of overall impact.
Continuous optimisation
Use behavioural measurements to inform campaign refinements and future strategies.
Smarter decisions, powered by data
Discover the insights that make BT Active Intelligence a trusted resource for businesses across industries.Our data analyses behavioural trends and audience segments. Delivering insights from 25 billion daily data points helping to understand the why, where and what.
Tailor your analytics to specific industries, campaign goals, and audience demographics.
Make data-backed decisions, track outcomes, and refine strategies in real time for maximum impact.
Tailored Audience Insights for smarter advertising decisions
Connecting the dots between movement trends and online interests for more effective planning.
Recognised for excellence
