Active Intelligence
Active Intelligence

Better understand your customers, reduce costs,  and make better decisions when you harness the power of data and analytics with deep insights and crowd and location intelligence from BT.

Better understand your customers, reduce costs,  and make better decisions when you harness the power of data and analytics with deep insights and crowd and location intelligence from BT.

Active intelligence takes your business to the next level

Active intelligence takes your business to the next level

Data is useful. But it’s only the first piece of the puzzle. We blend data with innovative analytics technology, to give your business measurable insights you can take action on. We start by working out what success will look like for you. Then, we get to work.

  • Experience

    We will improve your customers’ experience by getting to know them, and putting them at the heart of all decision making.

  • Brand

    We will help you stay ahead of your competition, by learning how your target audience engages with your competitors, and with you.

  • Partnership

    The key to a powerful partnership is preparation. Thanks to our wealth of experience we’re well equipped to partner with businesses in every sector and industry, and can use anonymised data to get a head start.
Email us

  • Experience

    We will improve your customers’ experience by getting to know them, and putting them at the heart of all decision making.

  • Brand

    We will help you stay ahead of your competition, by learning how your target audience engages with your competitors, and with you.

  • Partnership

    The key to a powerful partnership is preparation. Thanks to our wealth of experience we’re well equipped to partner with businesses in every sector and industry, and can use anonymised data to get a head start.

The UK’s best

Thanks to our partnership with EE, the UK’s biggest 4G and 5G mobile network, we have the biggest and the best mobile data set in the UK, and we know how to use it. 

 

Cutting edge data science combined with machine learning and the data generated from 24 million mobile devices is powerful. It means we can analyse the location, movement and web and app behaviours of your target audience, resulting in insights into how they behave.

 

All of this will bring clarity and precision to your decision-making, leading to the success your business deserves. 

Young woman working at home

The data is your responsibility

The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.

The data is your responsibility

The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.

Young woman working at home

The data is your responsibility

The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.

Young woman working at home

The data is your responsibility

The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.

Young woman working at home
Business Solutions

Active intelligence in the real world

Just some of the ways we have used our world-leading data and analytics for the benefit of our customers, and theirs.

On European highways

How we help monitor traffic for Connect Plus Services on Europe’s busiest motorway.

On British signage

How our data helped Posterscope better understand their client’s target audiences, and get the best return on advertising.

In a football stadium

How our data gave Wembley Stadium insight into its visitors, and their behaviour.

Why choose BT for data analytics

Active intelligence, made up of actionable insights, can help your business with sustainable long-term digital transformation – and ultimately achieve success. We are best placed to bring that intelligence into your world. Here’s why.

Drive

Every business is different, and therefore needs different things. We can identify exactly where you should focus your optimisation efforts, and drive value.

Revenue

While every business may need different things, an increase in revenue is likely to be welcomed by everyone. We will find strategic, revenue-boosting efficiencies, and support your business cases as we go.

Risk

Embracing ‘the new’ is the key to long-term success. But new technology, systems and processes typically carry some risk of financial, and physical, disruption. We can mitigate this, and help you make the most of every investment.

Change

Change is necessary, and unavoidable. Understanding it is the key to managing it. We can make sure every decision you make, and action you take, is based on the most current insights into your audience’s behaviour.

Drive

Every business is different, and therefore needs different things. We can identify exactly where you should focus your optimisation efforts, and drive value.

Revenue

While every business may need different things, an increase in revenue is likely to be welcomed by everyone. We will find strategic, revenue-boosting efficiencies, and support your business cases as we go.

Risk

Embracing ‘the new’ is the key to long-term success. But new technology, systems and processes typically carry some risk of financial, and physical, disruption. We can mitigate this, and help you make the most of every investment.

Change

Change is necessary, and unavoidable. Understanding it is the key to managing it. We can make sure every decision you make, and action you take, is based on the most current insights into your audience’s behaviour.