After carrying out a comprehensive and competitive tender, we found BT’s data to be the only viable option for Network Rail to accurately report on mobility across the UK.
Active Intelligence
Use crowd and location intelligence to better understand mobility trends.
Active Intelligence harnesses aggregated, anonymised data from 25bn data points daily, turning it into actionable insights that solve real world problems.
Use crowd and location intelligence to better understand mobility trends.
Active Intelligence harnesses aggregated, anonymised data from 25bn data points daily, turning it into actionable insights that solve real world problems.
Get in touch
Transform business decisions
Transform business decisions
Active Intelligence enables organisations to optimise services and enhance customer experiences using advanced location and movement data that’s been aggregated and anonymised.
- Get comprehensive insights into footfall patterns and journeys, with access to real time data and historic trends.
Real-world insights
- Get location accuracy that’s closer to GPS than to traditional Mobile Network Data accuracy.
Location accuracy
- Active Intelligence’s data is anonymised and aggregated over time, geography, age and gender. We use data for good.
Privacy first
- Get comprehensive insights into footfall patterns and journeys, with access to real time data and historic trends.
Real-world insights
- Get location accuracy that’s closer to GPS than to traditional Mobile Network Data accuracy.
Location accuracy
- Active Intelligence’s data is anonymised and aggregated over time, geography, age and gender. We use data for good.
Privacy first
Mobile-powered data and insights
Active Intelligence provides a leap forward in location insights to understand UK mobility
and footfall.
24m
Mobile devices
1/3
of total UK adult population represented
24/7
data captured around the clock
25bn
daily data events captured
Active Intelligence for transport
Our crowd-based intelligence gives you important insights into movement trends across transport networks. Use our data to increase efficiency, improve the passenger experience, and reduce planning and operational costs.
Our crowd-based intelligence gives you important insights into movement trends across transport networks. Use our data to increase efficiency, improve the passenger experience, and reduce planning and operational costs.
Our crowd-based intelligence gives you important insights into movement trends across transport networks. Use our data to increase efficiency, improve the passenger experience, and reduce planning and operational costs.
Our crowd-based intelligence gives you important insights into movement trends across transport networks. Use our data to increase efficiency, improve the passenger experience, and reduce planning and operational costs.
Active Intelligence for public sector
Our location insights enables smarter decisions, supporting transport model updates, optimising public services, and enhancing town centre plans.
Gain valuable insights to prioritise resources, plan effectively, and deliver impactful projects for communities.
Our location insights enables smarter decisions, supporting transport model updates, optimising public services, and enhancing town centre plans.
Gain valuable insights to prioritise resources, plan effectively, and deliver impactful projects for communities.
Our location insights enables smarter decisions, supporting transport model updates, optimising public services, and enhancing town centre plans.
Gain valuable insights to prioritise resources, plan effectively, and deliver impactful projects for communities.
Our location insights enables smarter decisions, supporting transport model updates, optimising public services, and enhancing town centre plans.
Gain valuable insights to prioritise resources, plan effectively, and deliver impactful projects for communities.
Active Intelligence for media
Gain a deeper understanding of customer interests by location with our powerful insights. Using anonymised and aggregated mobile data from 24 million EE devices, you can uncover audience preferences, track trends, and identify key behaviours.
These insights enable you to tailor campaigns, refine strategies, and engage with your audience more effectively, driving real results.
Gain a deeper understanding of customer interests by location with our powerful insights. Using anonymised and aggregated mobile data from 24 million EE devices, you can uncover audience preferences, track trends, and identify key behaviours.
These insights enable you to tailor campaigns, refine strategies, and engage with your audience more effectively, driving real results.
Gain a deeper understanding of customer interests by location with our powerful insights. Using anonymised and aggregated mobile data from 24 million EE devices, you can uncover audience preferences, track trends, and identify key behaviours.
These insights enable you to tailor campaigns, refine strategies, and engage with your audience more effectively, driving real results.
Gain a deeper understanding of customer interests by location with our powerful insights. Using anonymised and aggregated mobile data from 24 million EE devices, you can uncover audience preferences, track trends, and identify key behaviours.
These insights enable you to tailor campaigns, refine strategies, and engage with your audience more effectively, driving real results.
Active Intelligence for property
Understand detailed demographic data and location demand analytics to support your property investment. Avoid risk by combining this data with our footfall insights to evaluate the performance of your assets.
Understand detailed demographic data and location demand analytics to support your property investment. Avoid risk by combining this data with our footfall insights to evaluate the performance of your assets.
Understand detailed demographic data and location demand analytics to support your property investment. Avoid risk by combining this data with our footfall insights to evaluate the performance of your assets.
Understand detailed demographic data and location demand analytics to support your property investment. Avoid risk by combining this data with our footfall insights to evaluate the performance of your assets.
Active Intelligence for
retail
retail
Find and evaluate opportunities for new stores by gaining a deeper understanding of potential customers within a catchment area.
Powerful location insights also help with store performance, drive market planning decisions, and support your investment business case.
Find and evaluate opportunities for new stores by gaining a deeper understanding of potential customers within a catchment area.
Powerful location insights also help with store performance, drive market planning decisions, and support your investment business case.
Find and evaluate opportunities for new stores by gaining a deeper understanding of potential customers within a catchment area.
Powerful location insights also help with store performance, drive market planning decisions, and support your investment business case.
Find and evaluate opportunities for new stores by gaining a deeper understanding of potential customers within a catchment area.
Powerful location insights also help with store performance, drive market planning decisions, and support your investment business case.
Gain comprehensive insights
What is Active Intelligence?
Active Intelligence focuses on trends and patterns, not individuals. It doesn’t identify or provide information about individuals.
Active Intelligence gives insights into mobility patterns for better decision-making in sectors like transport, retail, stadiums and real estate planning. For example, a transport operator can use these insights to improve train schedules by understanding network usage. Or if you're opening a shop, demographic summaries combined with movement patterns can help you choose the best location for footfall.
How does Active Intelligence work with mobile data?
Our team receives device movement data from over 24 million mobile devices on the EE network, processing 25 billion daily events. We expand the data to represent the entire UK population, ensuring anonymity and aggregation. This scaled data gives us invaluable insights into the crowd movements of groups of people across the UK, helping solve real-world problems.
How do you ensure the base data is representative?
We scale our data to the UK population, by comparing the number of home locations in a region to secondary data concerning the population and demography of these regions.
How accurate is the data?
We carry out robust testing to make sure our data is accurate to local and national industry datasets. We share a full methodology report detailing our validation and verification processes on all our deliverables, giving you the confidence you need in the data.
How do I access the data?
We can grant you access to data, and licence data to you, in a number of different ways to suit your business needs.
There’s an on-demand portal, – where you can access the datasets as and when you need them, or you can raise a specific request and we can deliver the appropriate insights.
For more information email us at active.intelligence@bt.com.
What can I use it for?
Active Intelligence data has a wide range of applications across a variety of sectors. If you need to understand more about your customers, the people that use your services or your competitors, this could be the data source for you.
Can anyone access Active Intelligence?
We welcome all those interested in Active Intelligence to reach out to us. We reserve the right to decline partnerships if we determine that the proposed use case does not have positive intentions. For instance, utilising Active Intelligence insights to promote activities like gambling wouldn’t be in line with our values.
How does Active Intelligence use data ethically and responsibly?
Active Intelligence complies with our data ethics principles:
For Good - We use data to empower people and improve their lives.
Accountable - We take responsibility for our actions and protect against data misuse.
Fair - We treat people fairly and with respect.
Open - We listen, collaborate and are transparent about our actions.