Use origin destination data to understand the where, when, how and why of people movement.
Access mobile-powered granular analysis down to local neighbourhood levels for precise decision-making.
Use origin destination data to understand the where, when, how and why of people movement.
Access mobile-powered granular analysis down to local neighbourhood levels for precise decision-making.
Origin destination data is anonymised information on movement between starting and end points, which provides insights into the travel routes and behaviours of our users.
This data helps optimise traffic flow, improve infrastructure and enhance travel efficiency.
Our crowd-based intelligence gives you powerful insights into customer behaviour across transport networks, so you can better understand how to improve the overall efficiency of the transportation system and enhance the passenger experience.
Use our data to understand mobility patterns on local, regional and national levels.
Our crowd-based intelligence gives you powerful insights into customer behaviour across transport networks, so you can better understand how to improve the overall efficiency of the transportation system and enhance the passenger experience.
Use our data to understand mobility patterns on local, regional and national levels.
Our crowd-based intelligence gives you powerful insights into customer behaviour across transport networks, so you can better understand how to improve the overall efficiency of the transportation system and enhance the passenger experience.
Use our data to understand mobility patterns on local, regional and national levels.
Our crowd-based intelligence gives you powerful insights into customer behaviour across transport networks, so you can better understand how to improve the overall efficiency of the transportation system and enhance the passenger experience.
Use our data to understand mobility patterns on local, regional and national levels.
You’ll get valuable insights into mobility patterns from our crowd-based data. These can help you to identify, appraise and support the need for new or upgraded housing developments.
By analysing travel behaviours and traffic flow, you can make informed decisions to optimise site selection, justify infrastructure upgrades, and improve overall community planning.
You’ll get valuable insights into mobility patterns from our crowd-based data. These can help you to identify, appraise and support the need for new or upgraded housing developments.
By analysing travel behaviours and traffic flow, you can make informed decisions to optimise site selection, justify infrastructure upgrades, and improve overall community planning.
You’ll get valuable insights into mobility patterns from our crowd-based data. These can help you to identify, appraise and support the need for new or upgraded housing developments.
By analysing travel behaviours and traffic flow, you can make informed decisions to optimise site selection, justify infrastructure upgrades, and improve overall community planning.
You’ll get valuable insights into mobility patterns from our crowd-based data. These can help you to identify, appraise and support the need for new or upgraded housing developments.
By analysing travel behaviours and traffic flow, you can make informed decisions to optimise site selection, justify infrastructure upgrades, and improve overall community planning.
Our data helps validate transport and traffic models across various scales, from local to national.
By giving you accurate insights into travel patterns and behaviours, you can confidently develop and refine models, ensuring they reflect real-world conditions - and improve the accuracy of planning and forecasting.
Our data helps validate transport and traffic models across various scales, from local to national.
By giving you accurate insights into travel patterns and behaviours, you can confidently develop and refine models, ensuring they reflect real-world conditions - and improve the accuracy of planning and forecasting.
Our data helps validate transport and traffic models across various scales, from local to national.
By giving you accurate insights into travel patterns and behaviours, you can confidently develop and refine models, ensuring they reflect real-world conditions - and improve the accuracy of planning and forecasting.
Our data helps validate transport and traffic models across various scales, from local to national.
By giving you accurate insights into travel patterns and behaviours, you can confidently develop and refine models, ensuring they reflect real-world conditions - and improve the accuracy of planning and forecasting.
Gain actionable insights from our data to inform your business strategy, and an evidence base for new initiatives and schemes.
By analysing travel patterns and behaviours, you can identify key locations where changes or improvements are needed, and make data-driven decisions that drive growth and efficiency.
Gain actionable insights from our data to inform your business strategy, and an evidence base for new initiatives and schemes.
By analysing travel patterns and behaviours, you can identify key locations where changes or improvements are needed, and make data-driven decisions that drive growth and efficiency.
Gain actionable insights from our data to inform your business strategy, and an evidence base for new initiatives and schemes.
By analysing travel patterns and behaviours, you can identify key locations where changes or improvements are needed, and make data-driven decisions that drive growth and efficiency.
Gain actionable insights from our data to inform your business strategy, and an evidence base for new initiatives and schemes.
By analysing travel patterns and behaviours, you can identify key locations where changes or improvements are needed, and make data-driven decisions that drive growth and efficiency.
Active Intelligence is helping Transport for Wales reshape their approach to understanding travel patterns. With advanced data insights, they can adapt to evolving behaviours, support policy interventions, and create a sustainable transport network that meets future needs.
Active Intelligence is helping Transport for Wales reshape their approach to understanding travel patterns. With advanced data insights, they can adapt to evolving behaviours, support policy interventions, and create a sustainable transport network that meets future needs.
Origin destination (OD) data tracks the movement of people or goods between two points, giving insights into travel patterns and behaviours. Our data comes from our extensive mobile network dataset, providing unparalleled origin destination information at a granular level.
The data comes from averaging typical weekdays in 2023 (excluding strikes, school holidays etc.) and typical Saturdays.
Our origin-destination insights offer granular analysis down to local neighbourhood levels for precise decision-making. We receive data from Lower Super Output Areas, Intermediary zones and the Super Data zone, providing different levels of detail, depending on your requirements.
Our team receives device movement data from over 24 million handsets on the EE network, processing 25 billion daily events. We expand the data to represent the entire UK population, ensuring anonymity and aggregation. This scaled data gives us invaluable insights into the crowd movements of groups of people across the UK, helping solve real-world problems.
We carry out robust testing to make sure our data is accurate to local and national industry datasets. We share a full methodology report detailing our validation and verification processes on all our deliverables, giving you the confidence you need in the data.
On-demand data gives you instant access to real-time insights, so you can analyse travel patterns and make decisions quickly. Bespoke data is tailored to your specific needs; we extract and analyse the data for you, providing comprehensive reports with actionable insights.
We can grant you access to data, and licence data to you, in a number of different ways to suit your business needs.
There’ is an on-demand portal, – where you can access the datasets as and when you need them, or you can raise a specific request and we can deliver the appropriate insights.
For more information email us at active.intelligence@bt.com.
We welcome all those interested in Origin destination insights to reach out to us. We reserve the right to decline partnerships if we determine that the proposed use case does not have positive intentions. For instance, utilising Origin destination insights to promote activities like gambling wouldn’t be in line with our values.
Origin destination insights complies with our data ethics principles:
Harness footfall data to optimise strategies, assess council regeneration schemes and events, and boost efficiency with data-driven decisions.
Enhance road and rail management with traffic flow data, enabling operators to recommend optimal routes and improve travel efficiency.
Tailored audience and attribution insights for smarter advertising decisions. Connecting the dots between movement trends and online interests for better campaign results .