Origin destination insights
Use origin destination data to understand the where, when, how and why of people movement.
Access mobile-powered granular analysis down to local neighbourhood levels for precise decision-making.
Use origin destination data to understand the where, when, how and why of people movement.
Access mobile-powered granular analysis down to local neighbourhood levels for precise decision-making.
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What is origin destination data?
What is origin destination data?
Origin destination data is anonymised information on movement between starting and end points, which provides insights into the travel routes and behaviours of our users.
This data helps optimise traffic flow, improve infrastructure and enhance travel efficiency.
- With comprehensive data on rail, road, and pedestrian traffic, you’ll get valuable insights into transportation patterns, helping you optimise routes and increase efficiency across all your transit systems.
Mode of travel
- Detailed time period data, such as AM and PM peaks, overnight, and average weekdays or weekends lets you tailor your transportation strategies to specific travel patterns.
Time period
- Benefit from data categorised by travel purpose, including home, work and other trips, allowing you to better understand travel behaviours and optimise your planning accordingly.
Purpose of travel
- With comprehensive data on rail, road, and pedestrian traffic, you’ll get valuable insights into transportation patterns, helping you optimise routes and increase efficiency across all your transit systems.
Mode of travel
- Detailed time period data, such as AM and PM peaks, overnight, and average weekdays or weekends lets you tailor your transportation strategies to specific travel patterns.
Time period
- Benefit from data categorised by travel purpose, including home, work and other trips, allowing you to better understand travel behaviours and optimise your planning accordingly.
Purpose of travel
Origin destination for transport and planning
Our crowd-based intelligence gives you powerful insights into customer behaviour across transport networks, so you can better understand how to improve the overall efficiency of the transportation system and enhance the passenger experience.
Use our data to understand mobility patterns on local, regional and national levels.
Our crowd-based intelligence gives you powerful insights into customer behaviour across transport networks, so you can better understand how to improve the overall efficiency of the transportation system and enhance the passenger experience.
Use our data to understand mobility patterns on local, regional and national levels.
Our crowd-based intelligence gives you powerful insights into customer behaviour across transport networks, so you can better understand how to improve the overall efficiency of the transportation system and enhance the passenger experience.
Use our data to understand mobility patterns on local, regional and national levels.
Our crowd-based intelligence gives you powerful insights into customer behaviour across transport networks, so you can better understand how to improve the overall efficiency of the transportation system and enhance the passenger experience.
Use our data to understand mobility patterns on local, regional and national levels.
Origin destination for housing development
You’ll get valuable insights into mobility patterns from our crowd-based data. These can help you to identify, appraise and support the need for new or upgraded housing developments.
By analysing travel behaviours and traffic flow, you can make informed decisions to optimise site selection, justify infrastructure upgrades, and improve overall community planning.
You’ll get valuable insights into mobility patterns from our crowd-based data. These can help you to identify, appraise and support the need for new or upgraded housing developments.
By analysing travel behaviours and traffic flow, you can make informed decisions to optimise site selection, justify infrastructure upgrades, and improve overall community planning.
You’ll get valuable insights into mobility patterns from our crowd-based data. These can help you to identify, appraise and support the need for new or upgraded housing developments.
By analysing travel behaviours and traffic flow, you can make informed decisions to optimise site selection, justify infrastructure upgrades, and improve overall community planning.
You’ll get valuable insights into mobility patterns from our crowd-based data. These can help you to identify, appraise and support the need for new or upgraded housing developments.
By analysing travel behaviours and traffic flow, you can make informed decisions to optimise site selection, justify infrastructure upgrades, and improve overall community planning.
Origin destination for model validation
Our data helps validate transport and traffic models across various scales, from local to national.
By giving you accurate insights into travel patterns and behaviours, you can confidently develop and refine models, ensuring they reflect real-world conditions - and improve the accuracy of planning and forecasting.
Our data helps validate transport and traffic models across various scales, from local to national.
By giving you accurate insights into travel patterns and behaviours, you can confidently develop and refine models, ensuring they reflect real-world conditions - and improve the accuracy of planning and forecasting.
Our data helps validate transport and traffic models across various scales, from local to national.
By giving you accurate insights into travel patterns and behaviours, you can confidently develop and refine models, ensuring they reflect real-world conditions - and improve the accuracy of planning and forecasting.
Our data helps validate transport and traffic models across various scales, from local to national.
By giving you accurate insights into travel patterns and behaviours, you can confidently develop and refine models, ensuring they reflect real-world conditions - and improve the accuracy of planning and forecasting.
Origin destination for business and strategy
Gain actionable insights from our data to inform your business strategy, and an evidence base for new initiatives and schemes.
By analysing travel patterns and behaviours, you can identify key locations where changes or improvements are needed, and make data-driven decisions that drive growth and efficiency.
Gain actionable insights from our data to inform your business strategy, and an evidence base for new initiatives and schemes.
By analysing travel patterns and behaviours, you can identify key locations where changes or improvements are needed, and make data-driven decisions that drive growth and efficiency.
Gain actionable insights from our data to inform your business strategy, and an evidence base for new initiatives and schemes.
By analysing travel patterns and behaviours, you can identify key locations where changes or improvements are needed, and make data-driven decisions that drive growth and efficiency.
Gain actionable insights from our data to inform your business strategy, and an evidence base for new initiatives and schemes.
By analysing travel patterns and behaviours, you can identify key locations where changes or improvements are needed, and make data-driven decisions that drive growth and efficiency.
Explore what On Demand Journeys could mean for your business
With our latest Origin Destination product, On Demand Journeys, you’ll gain access to detailed travel insights across the UK at a neighbourhood level. Understand how, why, and when journeys happen to support better planning and decision-making.See how journeys are made—by car, rail, or other transport. These insights help inform network planning, improve transport options, and support smarter infrastructure decisions.
Understand whether journeys are for work, home, or other activities. Use this data to shape policies, enhance services, and improve efficiency across transport networks.
Gain insights into when travel occurs—morning peak, evening peak, or other periods. Analyse average journey distances and durations to optimise transport planning.
Journey insights with Transport for Wales
Active Intelligence is helping Transport for Wales reshape their approach to understanding travel patterns. With advanced data insights, they can adapt to evolving behaviours, support policy interventions, and create a sustainable transport network that meets future needs.
Active Intelligence is helping Transport for Wales reshape their approach to understanding travel patterns. With advanced data insights, they can adapt to evolving behaviours, support policy interventions, and create a sustainable transport network that meets future needs.
As road traffic returned to pre-COVID levels but travel patterns changed, Transport for Wales were seeking to develop a deeper understanding of how people travel.
Using our innovative data solution, we harnessed raw data from the EE network, transformed it into actionable information, and provided insights into journeys across Wales.
Transport for Wales identified the use of different transport modes, how habits vary between weekdays and weekends, and the implications for today’s and future transport networks.
Gain comprehensive insights
What is origin destination data?
Origin destination (OD) data tracks the movement of people or goods between two points, giving insights into travel patterns and behaviours. Our data comes from our extensive mobile network dataset, providing unparalleled origin destination information at a granular level.
What time period does the dataset cover?
The data comes from averaging typical weekdays in 2023 (excluding strikes, school holidays etc.) and typical Saturdays.
What geography does the data cover?
Our origin-destination insights offer granular analysis down to local neighbourhood levels for precise decision-making. We receive data from Lower Super Output Areas, Intermediary zones and the Super Data zone, providing different levels of detail, depending on your requirements.
How does Origin destination insights work with mobile data?
Our team receives device movement data from over 24 million handsets on the EE network, processing 25 billion daily events. We expand the data to represent the entire UK population, ensuring anonymity and aggregation. This scaled data gives us invaluable insights into the crowd movements of groups of people across the UK, helping solve real-world problems.
How accurate is the data?
We carry out robust testing to make sure our data is accurate to local and national industry datasets. We share a full methodology report detailing our validation and verification processes on all our deliverables, giving you the confidence you need in the data.
What is the difference between on-demand and bespoke data?
On-demand data gives you instant access to real-time insights, so you can analyse travel patterns and make decisions quickly. Bespoke data is tailored to your specific needs; we extract and analyse the data for you, providing comprehensive reports with actionable insights.
How do I access the data?
We can grant you access to data, and licence data to you, in a number of different ways to suit your business needs.
There’ is an on-demand portal, – where you can access the datasets as and when you need them, or you can raise a specific request and we can deliver the appropriate insights.
For more information email us at active.intelligence@bt.com.
Can anyone access Origin destination insights?
We welcome all those interested in Origin destination insights to reach out to us. We reserve the right to decline partnerships if we determine that the proposed use case does not have positive intentions. For instance, utilising Origin destination insights to promote activities like gambling wouldn’t be in line with our values.
How does Origin destination insights use data ethically and responsibly?
Origin destination insights complies with our data ethics principles:
- For Good - We use data to empower people and improve their lives.
- Accountable - We take responsibility for our actions and protect against data misuse.
- Fair - We treat people fairly and with respect.
- Open - We listen, collaborate and are transparent about our actions.