Active Intelligence focuses on trends and patterns, not individuals. It doesn’t identify or provide information about individuals.
Active Intelligence gives insights into mobility patterns for better decision-making in sectors like transport, retail, stadiums and real estate planning. For example, a transport operator can use these insights to improve train schedules by understanding network usage. Or if you're opening a shop, demographic summaries combined with movement patterns can help you choose the best location for footfall.

Our team receives device movement data from over 24 million mobile devices on the EE network, processing 25 billion daily events. We expand the data to represent the entire UK population, ensuring anonymity and aggregation.  This scaled data gives us invaluable insights into the crowd movements of groups of people across the UK, helping solve real-world problems.

We scale our data to the UK population, by comparing the number of home locations in a region to secondary data concerning the population and demography of these regions.

We carry out robust testing to make sure our data is accurate to local and national industry datasets. We share a full methodology report detailing our validation and verification processes on all our deliverables, giving you the confidence you need in the data.

We can grant you access to data, and licence data to you, in a number of different ways to suit your business needs.
There’s an on-demand portal, – where you can access the datasets as and when you need them, or you can raise a specific request and we can deliver the appropriate insights.

For more information email us at active.intelligence@bt.com.

Active Intelligence data has a wide range of applications across a variety of sectors. If you need to understand more about your customers, the people that use your services or your competitors, this could be the data source for you.

We welcome all those interested in Active Intelligence to reach out to us. We reserve the right to decline partnerships if we determine that the proposed use case does not have positive intentions. For instance, utilising Active Intelligence insights to promote activities like gambling wouldn’t be in line with our values.

Active Intelligence complies with our data ethics principles:
For Good - We use data to empower people and improve their lives.
Accountable - We take responsibility for our actions and protect against data misuse.
Fair - We treat people fairly and with respect.
Open - We listen, collaborate and are transparent about our actions.