Rapid growth in new markets with evolving regulatory compliance and legal requirements takes specialist skills to navigate. Understandably, this hasn’t been the primary focus for many CPaaS providers under pressure to deliver quickly for customers. The dual challenge is staying current with regulations and navigating constant changes.

In many cases, these providers are rapidly growing software-based companies that may not have the in-house experience and skills to handle this at the same time as keeping pace with the latest emerging technologies.

As customers adopt new SIP and Voice over Internet Protocol (VoIP) solutions, they’re expecting providers to support them across a range of areas which adds to the pressure CPaaS providers are under. Customers want support on:

Customers need technical assistance with new UC platforms and SIP trunking, particularly with VoIP signaling and security protocols and making the correct equipment investments.

When customers design solutions themselves, they can easily become confused with the billing and reporting options available. They will expect partners to help them simplify this experience.

AT BT, we present an industry-leading CPaaS partnership. Our reseller-ready GSIP solution spans 17 countries, providing direct connectivity to major cloud providers globally. It’s built on an extensive ecosystem of industry-leading partners and continuous investments in the latest innovations. We also provide voice quality and SIP performance reporting and analytics tools. Through our dedicated CPaaS team, we offer support on international tax, regulation, and technical requirements.