The future

contact centre

As technology improves and the use of AI within business becomes a reality, the contact centre must also transform. Change brings new challenges and risks of its own, experts discuss what the future contact centre looks like.

 

Research was conducted by the European Customer Contact Alliance and supported by BT and Genesys.

Discover the biggest trends that lie ahead for the call centre in a research paper that dares to imagine what the future could look like. 

In this report, experts explore:

  1. The future enterprise. How data and AI will move from hype to reality, capturing the customer voice completely, and breaking down silos.
  2. The future colleague. The emergence of new roles and how this will diversify roles, the importance of customer-facing roles when things become more complex, challenges with training and engaging colleagues, and how robotic team members can become colleagues.
  3. Future CX. How human-to-human contact will be prized, introducing a tiered approach to servicing as human contact becomes more valued, becoming proactive with our customers, and customer KPIs will become more behavioural, and less survey-based.
  4. Humans and machines working side-by-side. Having a digital twin, always needing a human backstop, supporting the vulnerable as technology grows, and the emphasis on empathy in a technology driven world.
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