Although in-store purchases continue to make up the bulk of retail sales, a tightening economic situation means it’s essential to maximise every opportunity to make a sale once a customer walks through your door.
A digital signage solution powered by edge computing uses real-time decision-making to attract, convert and retain retail customers. Digital signage is a growing market, projected to reach USD 27.8 billion by 2026.
Grasp a competitive edge
Use edge computing technology to attract customers’ attention
Edge computing empowers retail customers
Digital signage boosts customers’ control over their in-store experience, removing the need to get a sales associate’s attention. With the rapid flexibility that local processing provides, edge-based signage can signpost key areas like pay and information points. It can also react to real-time fluctuations in availability – highlighting the shortest queue, for example. Digital signage can position the store as knowledgeable – an important point considering that 58% of customers believe they have better access to information than most in-store staff (PDF).
Backed by edge computing, digital signage can also support self-service functions, like check-ins for loyalty coupons and promotions, requesting order pick-ups or finding out the store’s policies.
Plus, empowering customers is a proven way of building brand loyalty and a willingness to visit again. Digital signage lets you promote offers and discounts, capture customer feedback, and share relationship-building messages such as thanking them for their custom.
Bringing real-time decision-making to the edge in retail is transformative, and many customers find that digital signage is just the beginning.
