Active Intelligence
Insights with depth. Understand how customers behave for smarter decision making.
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Our actionable insights can help your business to
Improve customer experience
Understand your customers and put them at the centre of decision making
Drive optimisation
Identify where you should focus your efforts and create even more value
Increase revenue and support your business cases
Increase revenue and strategic efficiency
Stay ahead of competition
Learn how your target audience engages with your brand - and competitors
Manage risk
Mitigate investment and physical risk
Understanding change
Ensure your business makes decisions based on the most recent behaviours
The biggest and the best mobile data set in the UK
We blend cutting edge data science with machine learning to analyse the location, movement and web and app behaviours of your target demographic. Allowing us to provide actionable insights into how your customers behave.
We use data from EE giving us insights created from over 24 million devices. EE operate the biggest and fastest 4G and 5G mobile network in the UK and were awarded UK’s best network for six years in a row by RootMetrics®.
That means we have all the tools to bring clarity, focus and precision to your business, marketing and policy decisions.
Helping you answer the important questions
We're equipped to partner with businesses from a wide-range of sectors to use anonymised data in order to make actionable business decisions.
With the changing nature of daily patterns and behaviours this data can be used to identify and monitor a range of behaviours. This can be used to support and understand the impact of both policy and decision making in terms of the economy, environment and drive towards net zero as well as topical items such as lockdowns and impact of Brexit.
Our data is uniquely placed to create insights for transport authorities and public transport providers. The BT Road Monitoring system provides a range of insights across your road network path by path or equally our zonal based products are ideal as inputs into origin destination models or to understand all movements across your authority area or areas where you operate transport services.
Large, medium and small scale infrastructure projects require both business cases to be created as well pre and post implementation monitoring. Our dataset has a strong track record of both justifying funding and the ongoing monitoring of improvements and assets.
Benefit from one of the UK’s largest datasets to understand shopper behaviour and make better informed investment decisions. Analyse and quantify demand and the extent of catchments across your existing estate or the economic potential of new locations.
Harness dynamic insights to optimise media plans and better understand where and when to reach your target audiences. Maximise the efficiency and reach of campaigns through the analysis of commuting patterns, demographic variance, weblog behaviours and many more trend level insights associated to dwelling populations at location across the UK.
Success stories
Connect Plus Services and Highways England
See how Active Intelligence helped continuous monitoring of traffic on Europe’s busiest motorway.
Posterscope
Learn how our data helped better understand target audiences in order to get the best return on advertising.
Wembley Stadium
Find out how using our data helped deliver insight into the visitors attending Wembley Stadium.
Fairpilot
Discover how Active Intelligence can use app analytics to increase revenue.
Big business comes with big responsibilities
No personal information is ever shared. Privacy and security processes are at the heart of everything we do. We only ever share anonymised and aggregated data.
We can understand how people move and behave without ever identifying individuals.