Better understand your customers, reduce costs, and make better decisions when you harness the power of data and analytics with deep insights and crowd and location intelligence from BT.
Better understand your customers, reduce costs, and make better decisions when you harness the power of data and analytics with deep insights and crowd and location intelligence from BT.
Active intelligence takes your business to the next level
Active intelligence takes your business to the next level
Data is useful. But it’s only the first piece of the puzzle. We blend data with innovative analytics technology, to give your business measurable insights you can take action on. We start by working out what success will look like for you. Then, we get to work.
Experience
We will improve your customers’ experience by getting to know them, and putting them at the heart of all decision making.
Brand
We will help you stay ahead of your competition, by learning how your target audience engages with your competitors, and with you.
Partnership
The key to a powerful partnership is preparation. Thanks to our wealth of experience we’re well equipped to partner with businesses in every sector and industry, and can use anonymised data to get a head start.
We will improve your customers’ experience by getting to know them, and putting them at the heart of all decision making.
Brand
We will help you stay ahead of your competition, by learning how your target audience engages with your competitors, and with you.
Partnership
The key to a powerful partnership is preparation. Thanks to our wealth of experience we’re well equipped to partner with businesses in every sector and industry, and can use anonymised data to get a head start.
The UK’s best
Thanks to our partnership with EE, the UK’s biggest 4G and 5G mobile network, we have the biggest and the best mobile data set in the UK, and we know how to use it.
Cutting edge data science combined with machine learning and the data generated from 24 million mobile devices is powerful. It means we can analyse the location, movement and web and app behaviours of your target audience, resulting in insights into how they behave.
All of this will bring clarity and precision to your decision-making, leading to the success your business deserves.
Data and analytics for the public sector and Government
People are complex, and their behaviour changes daily. We can use data to identify and monitor the impact of the economy, environment and drive towards net zero, and topical issues such as lockdowns and Brexit. These insights can be used to support and understand the impact of both policy, and decision making.
People are complex, and their behaviour changes daily. We can use data to identify and monitor the impact of the economy, environment and drive towards net zero, and topical issues such as lockdowns and Brexit. These insights can be used to support and understand the impact of both policy, and decision making.
People are complex, and their behaviour changes daily. We can use data to identify and monitor the impact of the economy, environment and drive towards net zero, and topical issues such as lockdowns and Brexit. These insights can be used to support and understand the impact of both policy, and decision making.
People are complex, and their behaviour changes daily. We can use data to identify and monitor the impact of the economy, environment and drive towards net zero, and topical issues such as lockdowns and Brexit. These insights can be used to support and understand the impact of both policy, and decision making.
Road Monitoring systems provide a range of data, and create insights for transport authorities and public transport providers. Be it path-by-path, origin or zonal, we can help you understand it all and make better decisions.
Road Monitoring systems provide a range of data, and create insights for transport authorities and public transport providers. Be it path-by-path, origin or zonal, we can help you understand it all and make better decisions.
Road Monitoring systems provide a range of data, and create insights for transport authorities and public transport providers. Be it path-by-path, origin or zonal, we can help you understand it all and make better decisions.
Road Monitoring systems provide a range of data, and create insights for transport authorities and public transport providers. Be it path-by-path, origin or zonal, we can help you understand it all and make better decisions.
No matter how large or small an infrastructure project is, it needs a business case and monitoring in order to be successful. We come complete with a strong dataset for funding justification and proven track record for ongoing monitoring of improvements and assets.
No matter how large or small an infrastructure project is, it needs a business case and monitoring in order to be successful. We come complete with a strong dataset for funding justification and proven track record for ongoing monitoring of improvements and assets.
No matter how large or small an infrastructure project is, it needs a business case and monitoring in order to be successful. We come complete with a strong dataset for funding justification and proven track record for ongoing monitoring of improvements and assets.
No matter how large or small an infrastructure project is, it needs a business case and monitoring in order to be successful. We come complete with a strong dataset for funding justification and proven track record for ongoing monitoring of improvements and assets.
Data and analytics for retail and real estate
We have the UK’s largest shopper-behaviour datasets, which is perfect for retailers and estate agents to make better informed investment decisions.
We can help you analyse and quantify demand and catchment of your existing sites, and the economic potential of new ones.
Data and analytics for media and out of home advertising
We analyse commuting patterns, demographic variance, weblog behaviours and many more trend-setting metrics. This data will help you better understand where and when to reach your target audience, so you can optimise your campaigns for the best possible reach, and efficiency.
We analyse commuting patterns, demographic variance, weblog behaviours and many more trend-setting metrics. This data will help you better understand where and when to reach your target audience, so you can optimise your campaigns for the best possible reach, and efficiency.
We analyse commuting patterns, demographic variance, weblog behaviours and many more trend-setting metrics. This data will help you better understand where and when to reach your target audience, so you can optimise your campaigns for the best possible reach, and efficiency.
We analyse commuting patterns, demographic variance, weblog behaviours and many more trend-setting metrics. This data will help you better understand where and when to reach your target audience, so you can optimise your campaigns for the best possible reach, and efficiency.
The data is your responsibility
The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.
The data is your responsibility
The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.
The data is your responsibility
The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.
The data is your responsibility
The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.
Business Solutions
Active intelligence in the real world
Just some of the ways we have used our world-leading data and analytics for the benefit of our customers, and theirs.
On European highways
How we help monitor traffic for Connect Plus Services on Europe’s busiest motorway.
On British signage
How our data helped Posterscope better understand their client’s target audiences, and get the best return on advertising.
In a football stadium
How our data gave Wembley Stadium insight into its visitors, and their behaviour.
Why choose BT for data analytics
Active intelligence, made up of actionable insights, can help your business with sustainable long-term digital transformation – and ultimately achieve success. We are best placed to bring that intelligence into your world. Here’s why.
Drive
Every business is different, and therefore needs different things. We can identify exactly where you should focus your optimisation efforts, and drive value.
Revenue
While every business may need different things, an increase in revenue is likely to be welcomed by everyone. We will find strategic, revenue-boosting efficiencies, and support your business cases as we go.
Risk
Embracing ‘the new’ is the key to long-term success. But new technology, systems and processes typically carry some risk of financial, and physical, disruption. We can mitigate this, and help you make the most of every investment.
Change
Change is necessary, and unavoidable. Understanding it is the key to managing it. We can make sure every decision you make, and action you take, is based on the most current insights into your audience’s behaviour.
Drive
Every business is different, and therefore needs different things. We can identify exactly where you should focus your optimisation efforts, and drive value.
Revenue
While every business may need different things, an increase in revenue is likely to be welcomed by everyone. We will find strategic, revenue-boosting efficiencies, and support your business cases as we go.
Risk
Embracing ‘the new’ is the key to long-term success. But new technology, systems and processes typically carry some risk of financial, and physical, disruption. We can mitigate this, and help you make the most of every investment.
Change
Change is necessary, and unavoidable. Understanding it is the key to managing it. We can make sure every decision you make, and action you take, is based on the most current insights into your audience’s behaviour.
We can do so much more
Our services are not limited to digital transformation. We can tailor a package which will help you achieve your goals through the power of market-leading innovation.