Digital transformation
Archant case study: Digital transformation
Archant is one of the UK’s leading media companies with 170 years of heritage. Discover more about how BT managed their digital transformation journey.
January 12, 2021
5 minutes
Adapt an established media company’s communications to the digital age, making them more flexible and modern.
Digital transformation through user research, IT roadshows, vendor days and specific tailoring to Archant’s needs.
“Every single member of Archant has benefited in some way from the work we’ve done.” Justin Parsons, Technology Director.
The challenge
Justin’s first step was to chat with the employees. They’re the ones who use the tech to produce the content and do their jobs, so getting their input was important.
Archant hosted a series of IT roadshows to meet the teams and discover what they wanted from their tech – and what was holding them back. The staff said they wanted the right devices, software, and connectivity to get the job done. This then helped create nine ‘personas’ to see the different needs of each user in the business. Archant could tailor the tech to each person and save money – as not everyone needed the fastest desktop or the lightest laptop. It was all about the individual.
Once the research was complete, Archant could get stuck into making the changes happen. We wanted to help, so we hosted a vendor day for Archant at our BT head office. Different tech suppliers and manufacturers came to pitch for Archant’s business. This allowed for specific tailoring to Archant’s needs, instead of a one-size-fits-all approach.
Once the digital transformation was in place, as long as the employees had a connection, they could work from anywhere.
The result
From printing stress to digital press
Every member of Archant has benefited in some way from the work we’ve done
Tomorrow’s headline?
Archant can now firmly call themselves a modern media company. But they’re not stopping there. Working with us means they’re always ready to adapt to the newest tech on the market – on the best network. We want to support your business through digital change too. Get in touch with us to see how can help grow your business.
