Archant case study: Digital transformation

Four years ago, Justin Parsons, Technology Director at Archant, began this company-wide transformation process. His vision was to change how people work today and attract the best young talent for tomorrow.

One of Justin's main points was the traditional 9-5 office-based culture. He wanted to make the business both flexible and mobile, as before the transformation programme began, 40% of their staff were glued to their desktops. And the media industry is often fast-paced. It requires tight deadlines and a lot of content to be produced.

So, a digital transformation was the only way forward for Archant. But what steps do you need to take to create a more dynamic workplace and organisation?

“Every member of Archant has benefited in some way from our work,” says Justin. Let’s hear from some team members about how digital transformation has affected their day-to-day work.

Jamie Brown, Director of Sales Enablement at Archant, believes collaboration is vital in getting the job done – wherever you’re working from. Jamie’s team have delivered more training and support to the sales teams than ever before, now they have the right tech in place.

Louisa Baldwin also feels the benefits of digital transformation. Archant needs to be the first with the news, which means their reporters have the right tech to upload and edit stories from anywhere, which is essential. They now have this, and Louisa can always be on the move and get the job done.

By focusing more on the people, not tech, and finding out exactly what staff needed and were used to, Archant could see this wasn’t just about overhauling the hardware but the software too. By getting everyone on Microsoft Anywhere365 and Microsoft Teams, every employee has benefitted from improved collaboration and increased productivity, just like Jamie, Louisa and David.