Cloud services
Roofing sheet and cladding supplier case study: BT Cloud Work
BT Cloud Work delivers seamless, reliable communications to support a roofing manufacturer’s rapid growth in the UK.
July 28, 2025
5 minutes
Cloud services
Roofing sheet and cladding supplier case study: BT Cloud Work
BT Cloud Work delivers seamless, reliable communications to support a roofing manufacturer’s rapid growth in the UK.
July 28, 2025
5 minutes
A rapidly growing roofing manufacturer saw their workforce expand across multiple sites, with new employees joining frequently. This growth highlighted the need for a seamless solution to connect teams and locations efficiently.
BT Cloud Work, provided by RingCentral, perfectly matched the manufacturer’s requirement list: flexible, scalable and easy-to-manage cloud-based voice communications with simple-to-use reporting and analytics.
The roofing manufacturer can swiftly and easily add new users and sites, use real-time analytics to support sales and rely on a high-performance, low-maintenance cloud communications platform.
Our customer is a leading UK roofing sheet and cladding supplier, committed to affordably delivering high-quality, sustainable products. Post-pandemic, they experienced rapid growth, creating the need for a robust and flexible communication system from a reliable partner to better serve customers nationwide while supporting their expanding workforce.
The challenge
As a fast-paced business, our customer relies on seamless communication to empower their geographically diverse workforce to respond to queries, process orders and deliver services efficiently across the UK. However, their existing phone system, designed for a smaller operation, struggled to keep up with their evolving needs.
As the company’s growth took off, this system struggled to deliver the flexible and scalable features the business needed. Adding new lines, users, devices and locations at speed wasn’t as easy as they would have liked, and it couldn’t provide the analytics the company wanted to shape their sales and customer response strategies.
For example, the sales team wanted broad visibility into call volume patterns broken down by day and time to inform staffing levels, plus analytics on individuals’ performance to feed into an incentive scheme.
Their highly skilled IT team required a solution that balanced in-house control with scalable support from a trusted provider to support the company’s future growth.
We prioritise reliability and collaboration. We expect this from all our partners, and if the reliability or the strong relationship isn’t there, we’ll look to foster it or move on to find a new supplier. We chose to work with BT because we know their solutions have rock-solid reliability and because the people at BT take the time to build productive and friendly partnerships.
The solution
The company have always prioritised and valued seamless communications and connectivity as key to increasing their success. As our local business teams were already supporting their critical connectivity needs, they were ready and confident to explore more of our solutions that could take their operations to the next level.
BT Cloud Work, provided by RingCentral, is a secure, flexible and fully integrated unified communications solution that lets employees collaborate with colleagues and customers over voice, video and instant messaging. The roofing manufacturer’s team swiftly identified that the BT-RingCentral solution could address their business challenges by delivering a system that they could use, develop and scale autonomously to drive their business growth.
From the first reveal, BT Cloud Work ticked every box for the manufacturer:
- one powerful platform providing the scope to grow without restrictions
- scalability to add lines, users and devices the moment they’re needed
- a single online portal for simple control and management
- detailed reporting and analytics at the touch of a button
- a mobile app for easy connectivity anytime, anywhere
- all supported by a trusted and reliable partner.
Our partners at RingCentral are as committed to delivering outstanding service as we are, offering a secure, feature-rich and user-friendly platform designed to meet customer needs. We know we can rely on them to work collaboratively with us to create intelligent systems to support customers as they grow.
The result
With BT Cloud Work, our customer can expand without limits, leveraging a unified communication platform that delivers new efficiencies and advanced options. This cloud-based system simplifies integration and ensures seamless communication across existing and new sites so the business can scale effortlessly and maintain consistent, high-quality operations.
Now, real-time insights drive sales, while communication templates and hunt groups enhance workflow efficiency. Sales managers appreciate how the advanced call analytics and reporting features reveal patterns and trends so they can ensure teams are fully staffed at the busiest times. Plus, now that they have real-time call data, managers can bring out the competitive side of sales professionals to incentivise performance.
The strong, trusted relationship with BT has underpinned and driven all these advances. Their team now has the control and flexibility they wanted to set up and run their system, with the reassurance of BT and RingCentral back-office support if required.
Looking to the future, the company is exploring the added-value features of BT Cloud Work, such as Microsoft Teams integration.
We’ve been blown away by Cloud Work! It’s given us everything we wanted – the right balance of autonomy and management, a super-intuitive interface that’s efficient and low-effort, the flexibility to evolve as our business does – all backed up by local support and a partnership we can trust.
Our partnership with RingCentral
RingCentral is a leading provider of unified communications, customer engagement and contact centre solutions. It’s also an eight-time leader in the Gartner Magic Quadrant for Unified Communications as a Services, worldwide.
BT Cloud Work combines RingCentral’s industry-leading technology with BT’s enterprise grade network to deliver reliable, trusted and secure cloud-based communication to organisations across the UK.
BT Cloud Work, provided by RingCentral
The BT and RingCentral partnership helps your business collaborate with colleagues and customers over voice, video and messaging.
