The UK retail sector is undergoing rapid transformation as it grapples with disruptions to supply chains, changes in consumer behaviour accelerated by the pandemic and the cost-of-living crisis, and pressures to deliver on sustainability.

Without full-scale digital transformation, harnessed through the power of Artificial Intelligence (AI) and real-time data analytics innovations that help create ‘smart stores’, retailers risk rapidly falling behind the competition.

There’s a growing demand from retailers for fast and secure data - and lots of it - to keep up with supply chain needs and shifts in customer behaviour - who expect personalised, seamless and secure shopping experiences. 

It’s never been more important to keep up-to-date with the latest digital solutions on customer analytics, data transfers, inventory management, efficient energy management and enhanced in-store and cyber security.

Our recently published ‘Buying into the future of retail’ (PDF) whitepaper explores how smart technology choices involving AI and analytics can transform operations, customer experiences and sustainability, helping retailers stay ahead of the competition.

As one of the UK’s leading telecoms companies, we have an extensive network infrastructure and substantial experience providing high-performance connectivity services, powered by innovative technology solutions to businesses of all sizes. 

Our cutting-edge digital innovations, such as AI-powered Digital Vision, Active Intelligence (a world-leading data and analytics solution), 5G Private Networks and Internet of Things (IoT), are all underpinned by our future-ready infrastructure that can optimise operations, and drive growth for any retail business on its digital transformation journey.

• Cutting-edge data science combined with machine learning and data generated from 24 million mobile devices is a powerful resource for retailers to leverage. It means we can analyse the location, movement and web and app behaviours of retail customers.

• We also have the UK’s largest shopper-behaviour datasets, which is perfect for retail companies to make better informed investment decisions.

• We can help retailers analyse and quantify demand and catchment of existing stores, and the economic potential of new ones.

• Security of personal data is paramount to every retailer. We go to great lengths to ensure the privacy of data without compromising on the value of the insights we provide. 

5G was created to enable the industrialisation of many of our technological advances. Vertical examples include transport and logistics, where 5G enables real-time workflow and cloud data automation, and in manufacturing, where automated guided vehicles (AGVs) are now operating in industrial settings.

In the retail space, a 5G Private Network provides retailers with a totally ‘private’ network that’s managed alongside their wider connectivity retail estate.

Many retailers are investing in 5G Private Networks to build smarter warehouses and play a key role in maximising organisational efficiency and revenue. 

They are also doing so to help transition to digitised inventory. An integrated 5G Private Network can deliver up-to-the-minute stock-taking, reduce shrinkage and waste and ensure each product is in the right place at the right time – through enhanced connectivity.

IoT refers to the network of physical devices and other objects that are embedded with sensors, software and connectivity capabilities, allowing them to collect and exchange data over the internet.

The goal of IoT is to create a network of interconnected devices that can seamlessly communicate and interact with each other, enabling automation, real-time monitoring and intelligent decision-making. 

Benefits

• Customer Analytics: With IoT devices, such as beacons and sensors, valuable data can be collected on customer behaviour, footfall patterns and product interactions. This data can be analysed to gain insights into customer preferences, improve store layout and personalise marketing campaigns.

• Seamless Omnichannel Experience: IoT solutions enable seamless integration of online and offline retail channels. This allows retailers to offer personalised, location-based promotions, click-and-collect services and real-time inventory visibility across various touchpoints.

• Smart Shelf Management: IoT solutions can be integrated with smart shelves that use sensors on connected devices like smart scales that can detect if an object is removed from a specific place and identify when an object needs to be replaced.

• Enhanced Inventory Management: By utilising IoT sensors and connectivity, IoT solutions enable real-time tracking and monitoring of inventory levels. This ensures accurate stock management and improves overall supply chain efficiency.

• Efficient Energy Management: With sustainability becoming an ever more important issue, IoT-enabled sensors can help retailers optimise energy usage in their stores. This includes monitoring and controlling lighting, heating, and cooling systems. Effective use of IoT technology can optimise energy costs and carbon emissions, reducing consumption by up to 30%.

• Enhanced Security: Advanced security features, including video surveillance, access control systems and alarm integration, can help retailers protect their premises, prevent theft and ensure a secure environment for both customers and employees.

• Supply Chain Optimisation: IoT connectivity and data analytics enable end-to-end supply chain visibility. Retailers can track shipments, monitor product conditions and identify bottlenecks or inefficiencies, leading to improved logistics and faster delivery times.

Every IoT project needs rock-solid connectivity. Every organisation has different IoT requirements, but all have growing demands for data - and need it faster than ever before. 

That's why many of the UK’s leading retailers partner with us to deliver the fastest and most reliable connectivity in the country. With low latency and high bandwidth, our 5G is perfect for applications such as video surveillance, AR and real-time environmental monitoring.

The pace of digital transformation and the need to implement the latest AI innovation solutions and data analytics systems seamlessly and securely – at scale - can be a daunting prospect for many retail businesses.

As a trusted telecoms partner and leader in the digital innovations and data analytics space, we can help retailers create smart stores at scale and future-proof their businesses. 

And as the third largest investor in research and development over the past 10 years, with a portfolio of over 4,700 patents, our commitment to innovation is so long-standing it’s become embedded in our DNA.

But perhaps most importantly, as the UK’s leader in network infrastructure and connectivity, we offer a suite of integrated solutions for businesses looking to invest in the latest cutting-edge products, to help deliver seamless, secure and sustainable services for customers across their multiple channels.