The challenge

As more and more businesses turned to remote working, MobGroup realised it needed to switch from in-person to online fitness classes.

The solution

In just three days, MobGroup transformed its business model, going digital-first with online booking and live-streamed fitness classes.

The result

Going digital has helped MobGroup to expand their offering from B2C to B2B clients, and gain new customers around the globe as a result.

The challenge

As more and more businesses turned to remote working, MobGroup realised it needed to switch from in-person to online fitness classes.

The solution

In just three days, MobGroup transformed its business model, going digital-first with online booking and live-streamed fitness classes.

The result

Going digital has helped MobGroup to expand their offering from B2C to B2B clients, and gain new customers around the globe as a result.

MobGroup was founded in 2016 to offer workplace workouts at offices across London. Instructors ran on-site fitness classes for employees – from HIIT to guided meditation. 

The business was doing well. They had big clients like Google and Deloitte, and they'd expanded their services to include nutrition and wellness services. 

But with more and more people working from home these days, MobGroup needed to adapt to an online, digital model.

The challenge

The challenge was this: how can a fitness company, where all the classes and workshops were done in person, make such a dramatic change to their business?

When Rob and Mark spoke to their customers, they discovered there was a strong need for online fitness services. 

Customers were worried about their employees’ health and wellbeing and wanted an online, work-from-home solution. Not only that, they felt it was a great way for people to keep the workplace culture thriving, even when they weren’t in the office.

“We had to work out how we could adapt to continue providing that service that our clients expect from us,” says Mark.

The answer was MobGroup Live.

The solution

We figured out, with modern technology, that we were able to completely adapt the business to go online.
Rob

The result

The gamble paid off. 

“We’ve actually managed to retain the majority of our clients,” says Mark. 

By switching to a digital business, MobGroup has shown that if you’re able to quickly adapt your model, your business can grow through any circumstances.

Mark and Rob have since expanded the online service to include live cook-a-longs and morning mindfulness sessions. They’ve also upped their production values, investing in higher-quality cameras and better lighting for their live-streams.

Going digital has helped them attract new customers, and not just businesses. They’ve now opened their classes up to individuals too. 

“We’ve never gone into the B2C market before, so that’s a nice side benefit,” says Mark.

“We’ve actually made our business more scalable,” says Rob. 

“Originally, we would do classes of up to 20 people or so. Today I ran a class that had 60. And these people are all over the globe. So you’ve got people in Sweden, Germany and Australia all joining in at the same time, which is really quite exciting.”

That’s all thanks to making the digital switch. Without moving their business online, MobGroup wouldn’t have picked up B2C clients, or gone global. Their business is a great example of what digital mobility and scalability can do to change a company’s landscape forever.

Learning new digital skills

Live streaming is just one of the ways to stay connected with your customers. 

Whether you want to set up your business online for the first time or are looking for advanced tips for using data analytics to grow your business, we can help at BT.  

To find out more about how we can help your business grow, get in touch today.