PERSPECTIVES

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We asked Jeremy Spencer to share his view on the importance of working faster

“We’re living in a ‘now’ world,” says Jeremy Spencer, our general manager of corporate propositions. Amazon Prime is a perfect example of how the internet has transformed customer expectations. “If you’re like me, you put the Prime filter on because you’re only interested in suppliers who can deliver tomorrow, or even the same day.”

Getting our shopping faster is one thing. But when it comes to business it’s about working faster to survive.

Get your whole business working faster

It’s a huge challenge for a lot of businesses. Jeremy is the brains behind a portfolio that helps big companies thrive in markets full of lean, fast-moving start-ups. And he has extensive experience in sales, marketing and product development.

The push to ‘work faster’ affects every aspect of business, Jeremy believes. Customers want to be better informed. Companies need to bring new capabilities to market faster. And employees want a collaborative, inspirational place to work, and the opportunity to do more with technology. Especially millennials, who won’t settle for less.

Start with the basics

So where do you begin? “By finding smarter ways to do the basics,” says Jeremy. “Businesses that are still running their own infrastructure will struggle to carve out IT resources for innovation. Starting to exploit cloud-based technologies will help them lower costs, free up resources and kick-start growth.”

Easier said than done, you might say. And you wouldn’t be alone. Almost 70 per cent of corporate businesses fear the disruption adopting new tech will cause*. But digital transformation doesn’t have to be intimidating, it’s about finding the right partner to help you along that journey. 

Do it right, every time

Jeremy stresses that working faster needs to go hand in hand with accuracy, or it’s a wasted effort. That means getting the right information to the right people at the right time. And for that, you need the right mobile devices, networks and apps. Plus workflows that support flexible working.

A portfolio built for speed

Our portfolio can help from the ground up, with crucial core networking solutions and a network that has 4G in more places than any other. Security is integral and more critical than ever, as information spreads more widely across organisations.

BT One Phone delivers what Jeremy describes as ‘reachability’ – customers can always get hold of you, you never miss a call. At the London Aquatic Centre, it keeps all managers, swimming instructors and lifeguards in the loop.

BT Cloud Work takes this a step further, letting people communicate not just anywhere, at any time, but also in any mode. Whether that’s voice, text messaging, IM or video.

And for industries needing new locations or pop-ups, Rapid Site from EE gives them super-fast 4G connectivity within three days. It’s revolutionising site management at GreenSquare construction company.

Keep up the pace

What does the future hold? Well, Jeremy thinks we’re heading for an omni-channel world, with more choice and more visual interaction. Virtual reality and augmented reality will enrich the customer experience, but it won’t be truly seamless until legacy IT and processes have disappeared.

He says “there’ll always be new competition coming through, as the innovation window continues to shorten.” All the more reason, then, to look at how your business can start working faster. Today.

Contact your BT account manager to find out how.

*Data from the GfK Business Enterprise Study July 2018