Why is internet peering critical for your business

Understand the pivotal role peering plays in elevating connectivity experiences.

Matt SwindenManaging Director, Digital Connectivity, Business, BT

The importance of peering

Peering is the voluntary interconnection between different SPs and their networks. By exchanging network traffic directly, SPs facilitate the seamless flow of data between their users. This direct interconnection results in shorter routing paths, lower latency, and reduced chances of network congestion, ultimately leading to better user experiences and uninterrupted connectivity.

Pitfalls of insufficient peering

Insufficient peering can lead to longer routing paths, increased latency, and a higher likelihood of network congestion, which can degrade the user experience and cause interruptions in connectivity. Businesses might face slower data transfer speeds, affecting their operations and customer satisfaction.

Global Fabric, boosts your connection to the cloud ecosystem

Our new Network-as-a-Service (NaaS) platform, Global Fabric has established peering with numerous organisations that our customers use daily. This includes hyperscalers like AWS, Microsoft Azure, Google Cloud, Oracle Cloud, cloud security services, content delivery networks, business applications, SD-WAN providers, and conferencing services. With a physical presence in approximately 150 locations globally, overlapping with the presence of cloud nodes, content providers, IXPs, and other ISPs, Global Fabric offers unmatched performance to customers using public clouds or consuming various SaaS applications.

Benefits of Global Fabric

  • Performance and reliability
    Global Fabric architecture is fully resilient, with at least two points-of-presence (PoPs) in given metro, ensuring continuous service even in case of a PoP failure.
  • Scalability and flexibility
    As businesses grow, Global Fabric peering allows for scalable network capacity, adapting to changing traffic patterns and optimising routing paths for optimal performance.
  • Enhanced user experience
    Shorter routing paths and lower latency ensure seamless delivery of bandwidth-intensive applications, such as video conferencing, cloud services, and data analytics.
  • Cost-efficiency
    By peering directly with other networks, we reduce the need to transit through expensive upstream providers, offering competitive pricing models for B2B customers.


To summarise, peering plays a pivotal role in elevating connectivity experiences for businesses. By embracing robust peering practices, Global Fabric delivers high-end internet services that enhance performance, reliability, cost-efficiency, and scalability. This enables businesses to thrive in today's digital economy.