To get the most from mobile technology in business, we can’t ignore the impact on the user, says BT Business Mobile Director Sally Fuller, in a recent interview with The Times.
Fuller sees mobile in two ways. Firstly, what can it do for an organisation? Does it help firms stay securely connected, increase productivity and harness innovation? And is it sustainable and affordable? Secondly, what’s the human experience of using that device? Is it simple, straightforward, safe and empowering? Mobile is far more significant than ever before.
Mobile should be the heart of every decision.
Sally emphasises that mobile should be the heart of every decision. Mobile keeps businesses secure, productive and innovative – while ensuring the experience is simple, safe and empowering. It should be at the heart of every decision. However, many companies still see it as just another expense. AI-powered devices now transcribe, translate and summarise, helping to streamline workflows.
Without a clear AI strategy, businesses risk falling behind. The rise of “shadow AI” adds further security hazards, as employees turn to unapproved tools, unknowingly exposing sensitive data. If businesses don’t provide the right devices, people will find their own – and that’s a huge risk. Strong security, effective device management and access to reliable tech are now business essentials.
For frontline staff, such as social workers, police officers and delivery drivers, connectivity is a lifeline. BT’s partnership with Peoplesafe has enabled personal safety apps on smartwatches, offering real-time emergency support when it matters most.
Fuller is excited about the future of mobile for business, but cautions: we’ve got to be human-centred in how we manage it.
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