When lockdown began, there was a gap in the market – a guide for the sudden surge of live-streamed events.
A platform curating live broadcasts from all major social media platforms, with a calendar function to help users with scheduling, and reminders – all launched within a week.
“We’re growing day by day, launching new features to the platform every week, and planning on developing it into an app to monetise it.” Chloe, founder of Your Live Guide.
Meet Your Live Guide
Find out how Chloe spotted a gap in the market, used her existing digital skills, developed some new ones, and partnered with a third-party to create Your Live Guide.
How to get a new business out, when everybody’s told to stay in
Learning new skills to develop a new concept
Chloé has a digital background. She runs Chloé Digital, which provides tech support and strategic planning for influencers. Understandably, this was invaluable. But Chloé still had to upskill in certain areas, like data science and data analytics. Appealing to a different audience brought new challenges too.
“I would normally be building business-to-business for the influencers themselves,” says Chloé. “Now I have to take the needs of the end-user – the person using the guide and watching the lives – into account as well.”
Having the team and the tools to work quickly
Chloé used her in-house designers and developers to bring the platform to life. To further speed things up, they used a content management system familiar to them. And worked day and night. They also relied on strong network connectivity and collaboration tools.
“My broadband connection means everything at the moment,” says Chloé. “I'm a tech girl, so without broadband, I'd go mad.”
From creating the wireframes, to building an easy-to-navigate platform, Chloé and her team did a lot of the work themselves.
A positive influence
Within one week, a raft of high-profile influencers had signed up. The likes of Whitney Port, Mercedes Benson, and Courtney Kerr. As had big-name brands, including Bobbi Brown and Maybelline.
Chloé believes great content has never been so important. And it’s the best way to stay connected to your community and customers – and keep your business front of mind. But it’s not all about likes, shares, and pound signs.
We’re growing day by day and launching new features to the platform every week. We’re also planning on developing it into an app and exploring how to monetise it.
Chloé concludes: “As we are a small team, I’m in the backend approving the live submissions. It's been really humbling to see the type of content creators are producing. There has been a real sense of duty to educate and inspire people through this time. Without technology, this wouldn’t have been possible – and that’s why I love it.”
