Active Intelligence
Active Intelligence

Better understand your customers, reduce costs,  and make better decisions when you harness the power of data and analytics with deep insights and crowd and location intelligence from BT.

Better understand your customers, reduce costs,  and make better decisions when you harness the power of data and analytics with deep insights and crowd and location intelligence from BT.

Young woman working at home

The data is your responsibility

The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.

The data is your responsibility

The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.

Young woman working at home

The data is your responsibility

The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.

Young woman working at home

The data is your responsibility

The security of personal data is very serious. We go to great lengths to ensure the privacy of data, and make it anonymous wherever possible. But, we won’t ever let this responsibility harm the quality and value of the insights we provide.

Young woman working at home

Why choose BT for data analytics

Active intelligence, made up of actionable insights, can help your business with sustainable long-term digital transformation – and ultimately achieve success. We are best placed to bring that intelligence into your world. Here’s why.

Drive

Every business is different, and therefore needs different things. We can identify exactly where you should focus your optimisation efforts, and drive value.

Revenue

While every business may need different things, an increase in revenue is likely to be welcomed by everyone. We will find strategic, revenue-boosting efficiencies, and support your business cases as we go.

Risk

Embracing ‘the new’ is the key to long-term success. But new technology, systems and processes typically carry some risk of financial, and physical, disruption. We can mitigate this, and help you make the most of every investment.

Change

Change is necessary, and unavoidable. Understanding it is the key to managing it. We can make sure every decision you make, and action you take, is based on the most current insights into your audience’s behaviour.

Drive

Every business is different, and therefore needs different things. We can identify exactly where you should focus your optimisation efforts, and drive value.

Revenue

While every business may need different things, an increase in revenue is likely to be welcomed by everyone. We will find strategic, revenue-boosting efficiencies, and support your business cases as we go.

Risk

Embracing ‘the new’ is the key to long-term success. But new technology, systems and processes typically carry some risk of financial, and physical, disruption. We can mitigate this, and help you make the most of every investment.

Change

Change is necessary, and unavoidable. Understanding it is the key to managing it. We can make sure every decision you make, and action you take, is based on the most current insights into your audience’s behaviour.