Balancing fraud prevention with customer experience in the contact centre

Using AI, machine learning and biometrics in the call centre to reduce customer frustration.

Balancing fraud prevention with customer experience in the contact centre

Using AI, machine learning and biometrics in the call centre to reduce customer frustration.

Overcoming increasing attacks

Contact centre fraud is now big business and, with attacks becoming increasingly sophisticated, agents are working against the odds.

79%

increase in contact centre fraud

33%

experienced higher fraud costs

4.2m

complaints of identity theft in a year

79%

increase in contact centre fraud

33%

experienced higher fraud costs

4.2m

complaints of identity theft in a year

Common forms of attack

At present, the most common forms of malicious behaviour experienced by call centres include:

infographic common forms of attack

The stages of fraud

Fraudsters tend to follow a structured approach:

1

Harvesting

Fraudsters gather information to impersonate their target from data breaches, the black market, phishing or mail interception.

woman at desk with headset on
2

Reconnaissance

To validate harvested information, fraudsters exploit contact centres by testing data against IVR systems or agents.

young man using mobile device on desktop
3

Preparation

They then start making changes to the account, such as login or address details, requesting debit cards or adding new payees.

mobile phone in hand being used inside
4

Monetisation

They can now lift out money with a simple bank transfer and conduct transactions without anyone noticing.

The growing cost of authentication

To combat fraud, the contact centre industry is investing heavily in authentication.

In fact, annually, ID verification alone is costing the contact centre over £1 billion pounds – roughly equivalent to the cost of building the Burj Khalifa skyscraper in Dubai (the world's tallest building).

But how do you reduce this spend and improve authentication without adding unnecessary barriers and friction for customers?

Introducing Smartnumbers Protect

Smartnumbers Protect, part of our fraud, security and compliance support, verifies the authenticity of calls before they even reach an agent – using machine learning to check: 

  • call signalling
  • caller behaviour 
  • numbers against the fraud database. 

 

This provides frictionless experiences for genuine customers and diverts high risk calls to specialist teams. It also layers brilliantly with Nuance Gatekeeper to provide a multifactor authentication solution.

customers-smart-numbers

Introducing Nuance Gatekeeper

Nuance Gatekeeper is an AI-powered solution that makes it extremely difficult for fraudsters to defeat. It layers voice, conversational and behavioural biometrics to protect against a range of attacks. 

And with passive verification, customers can use their voice as their password. This eliminates the need to remember obscure information and allows for secure, frictionless authentication.

What Nuance customers say

On average, customers using Nuance are experiencing:

99%

authentication success rates

85%

increase in customer satisfaction

90%

detection of fraudsters in real-time

99%

authentication success rates

85%

increase in customer satisfaction

90%

detection of fraudsters in real-time

Why BT for security in the contact centre?

1. Our detailed knowledge and experience of fighting fraud

We have a strong track record in helping customers defend their contact centres against telephony, card and online fraud.

2. We take an industry-specific approach

We have experience in implementing solutions across every sector, working with customers who have to navigate even the tightest of security regulations.

3. We understand customer experience

Our contact centre security solutions work for the consumer, as well as the enterprise.

4. Our valuable partnerships and strong alliances

We have strategic partnerships with Smartnumbers and Nuance, which means we can integrate these solutions into any contact centre.

A secure, satisfying experience for customers

Balance the risk of fraud and the importance of customer experience with an end-to-end secure contact centre, assisted by Smartnumbers Protect and Nuance Gatekeeper.