Personalised Video
Create highly personal content that makes your customers feel more valued.
Create highly personal content that makes your customers feel more valued.
Create unique customer journeys
Create unique customer journeys
Customers are bombarded by branded content every day. With Personalised Video, you can create highly personalised messages that cut through all the noise and get your customers' attention.
Using personal data to tailor your video content for every customer, create high-impact customer videos that can increase retention, make onboarding easier, boost engagement and increase your conversion rates by a massive 42%.
- Make your customers the hero of their own story and keep them engaged for longer.
Boost engagement
- Make your customer relationships more meaningful, creating a personalised experience that will make them feel valued.
Increase retention
- Use personal data to create highly targeted cross-selling and upselling opportunities, with interactive CTAs that help to drive conversions.
Maximise ROI
- Make your customers the hero of their own story and keep them engaged for longer.
Boost engagement
- Make your customer relationships more meaningful, creating a personalised experience that will make them feel valued.
Increase retention
- Use personal data to create highly targeted cross-selling and upselling opportunities, with interactive CTAs that help to drive conversions.
Maximise ROI
A new form of digital communication
70% of online consumers watch videos across multiple platforms. By combining the impact of video with the relevance of personalisation, you can provide your customers, employees or students with a new form of digital communication.
70% of online consumers watch videos across multiple platforms. By combining the impact of video with the relevance of personalisation, you can provide your customers, employees or students with a new form of digital communication.
70% of online consumers watch videos across multiple platforms. By combining the impact of video with the relevance of personalisation, you can provide your customers, employees or students with a new form of digital communication.
70% of online consumers watch videos across multiple platforms. By combining the impact of video with the relevance of personalisation, you can provide your customers, employees or students with a new form of digital communication.
Create unique content that cuts through
Making customers feel valued is important for any business. With BT Personalised Video, you can create highly engaging content for your customers that could massively boost your conversion rates.
Making customers feel valued is important for any business. With BT Personalised Video, you can create highly engaging content for your customers that could massively boost your conversion rates.
Making customers feel valued is important for any business. With BT Personalised Video, you can create highly engaging content for your customers that could massively boost your conversion rates.
Making customers feel valued is important for any business. With BT Personalised Video, you can create highly engaging content for your customers that could massively boost your conversion rates.
Make every customer feel like they’re the only one
No matter how big your business, Personalised Video puts you on first name terms with every customer, allowing you to create uniquely personal messages that can increase retention, make onboarding easier and boost engagement.
No matter how big your business, Personalised Video puts you on first name terms with every customer, allowing you to create uniquely personal messages that can increase retention, make onboarding easier and boost engagement.
No matter how big your business, Personalised Video puts you on first name terms with every customer, allowing you to create uniquely personal messages that can increase retention, make onboarding easier and boost engagement.
No matter how big your business, Personalised Video puts you on first name terms with every customer, allowing you to create uniquely personal messages that can increase retention, make onboarding easier and boost engagement.
More than just a number
Using personal data to make video more impactful for customers can bring spectacular results.
64%
of customers are more likely to buy a product after watching an online video1.
16x
more likely to click through to a personalised video than a generic one2.
42%
increase in conversion rates for a call to action in a personalised video3.
20%
uplift in sales average when a web experience is personalised4.
Unlock unlimited creativity
With Personalised Video you can customise anything to suit your audience, for example:
- Data visualisation
- Text and images
- Video in video
- Voiceovers
Put the user in control
Real-time interactive videos deliver decision-based experiences that put the user in control, with:
- Scene selection
- Clickable CTAs, images and icons
- Dynamic chapter markers
Building strong customer relationships
One of the greatest challenges faced by businesses today is developing an affinity with customers and securing long-term brand loyalty. Read more on how Personalised Video can help you foster strong customer relationships, increase engagement and improve conversions - whatever industry you work in.
Why Personalised Video?
With Personalised Video from BT, you can achieve unparalleled engagement.
Powerful tools
Launch a campaign with millions of videos in days, not weeks, and render cinematic-quality videos in 100x real time.
Personalisation capabilities
Put the viewer in control and let them customise their own videos with advanced, interactive campaigns.
Real-time analytics
Our analytics tool provides real-time, custom reports that summarise various usage behaviours within specific campaigns or across multiple campaigns.
Built-in automation
Built-in automation tools and integrations make it easy to create powerful, impactful videos.
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Sources
More than just a number
- Source: Consumers 64% More Likely to Purchase a Product After Watching Online Video [INFOGRAPHIC] | Social Media Today
- Source: The 3 Best Platforms for Personalized Videos at Scale (sendspark.com)
- Source: Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data] (hubspot.com)
- Source: Personalized experience for customers: Driving differentiation in retail | McKinsey