Women looking at smartphones

Personalised Video messaging for business

Create highly personal content that makes your customers feel more valued.

Create highly personal content that makes your customers feel more valued.

Create unique customer journeys

Create unique customer journeys

Customers are bombarded by branded content every day. With Personalised Video, you can create highly personalised messages that cut through all the noise and get your customers’ attention.

Using personal data to tailor your video content for every customer, create high-impact customer videos that can increase retention, make onboarding easier, boost engagement and increase your conversion rates by a massive 42%.

  • Boost engagement

    Make your customers the hero of their own story and keep them engaged for longer.
  • Increase retention

    Make your customer relationships more meaningful, creating a personalised experience that will make them feel valued.
  • Maximise ROI

    Use personal data to create highly targeted cross-selling and upselling opportunities, with interactive CTAs that help to drive conversions.
  • Boost engagement

    Make your customers the hero of their own story and keep them engaged for longer.
  • Increase retention

    Make your customer relationships more meaningful, creating a personalised experience that will make them feel valued.
  • Maximise ROI

    Use personal data to create highly targeted cross-selling and upselling opportunities, with interactive CTAs that help to drive conversions.

More than just a number

Using personal data to make video more impactful for customers can bring spectacular results.

64%

of customers are more likely to buy a product after watching an online video1.

16x

more likely to click through to a personalised video than a generic one2.

42%

increase in conversion rates for a call to action in a personalised video3

20%

uplift in sales average when a web experience is personalised4.

64%

of customers are more likely to buy a product after watching an online video1.

16x

more likely to click through to a personalised video than a generic one2.

42%

increase in conversion rates for a call to action in a personalised video3

20%

uplift in sales average when a web experience is personalised4.

Unlock unlimited creativity

With Personalised Video you can customise anything to suit your audience, for example:

  • Data visualisation
  • Text and images
  • Video in video
  • Voiceovers

Put the user in control

Real-time interactive videos deliver decision-based experiences that put the user in control, with:

  • Scene selection
  • Clickable CTAs, images and icons
  • Dynamic chapter markers
Friends using smartphones

Building strong customer relationships

One of the greatest challenges faced by businesses today is developing an affinity with customers and securing long-term brand loyalty. Read more on how Personalised Video can help you foster strong customer relationships, increase engagement and improve conversions – whatever industry you work in.

 

Why choose BT for personalised messaging

With Personalised Video from BT, you can achieve unparalleled engagement.

Powerful tools

Launch a campaign with millions of videos in days, not weeks, and render cinematic-quality videos in 100x real time.

Personalisation capabilities

Put the viewer in control and let them customise their own videos with advanced, interactive campaigns.

Real-time analytics

Our analytics tool provides real-time, custom reports that summarise various usage behaviours within specific campaigns or across multiple campaigns. 

Built-in automation

Built-in automation tools and integrations make it easy to create powerful, impactful videos.

Powerful tools

Launch a campaign with millions of videos in days, not weeks, and render cinematic-quality videos in 100x real time.

Personalisation capabilities

Put the viewer in control and let them customise their own videos with advanced, interactive campaigns.

Real-time analytics

Our analytics tool provides real-time, custom reports that summarise various usage behaviours within specific campaigns or across multiple campaigns. 

Built-in automation

Built-in automation tools and integrations make it easy to create powerful, impactful videos.

You may also be interested in