More than just a number

Using personal data to make video more impactful for customers can bring spectacular results.

64%

of customers are more likely to buy a product after watching an online video1.

16x

more likely to click through to a personalised video than a generic one2.

42%

increase in conversion rates for a call to action in a personalised video3

20%

uplift in sales average when a web experience is personalised4.

64%

of customers are more likely to buy a product after watching an online video1.

16x

more likely to click through to a personalised video than a generic one2.

42%

increase in conversion rates for a call to action in a personalised video3

20%

uplift in sales average when a web experience is personalised4.

Unlock unlimited creativity

With Personalised Video you can customise anything to suit your audience, for example:

  • Data visualisation
  • Text and images
  • Video in video
  • Voiceovers

Put the user in control

Real-time interactive videos deliver decision-based experiences that put the user in control, with:

  • Scene selection
  • Clickable CTAs, images and icons
  • Dynamic chapter markers
Friends using smartphones

Building strong customer relationships

One of the greatest challenges faced by businesses today is developing an affinity with customers and securing long-term brand loyalty. Read more on how Personalised Video can help you foster strong customer relationships, increase engagement and improve conversions – whatever industry you work in.

 

Why choose BT for personalised messaging

With Personalised Video from BT, you can achieve unparalleled engagement.

Powerful tools

Launch a campaign with millions of videos in days, not weeks, and render cinematic-quality videos in 100x real time.

Personalisation capabilities

Put the viewer in control and let them customise their own videos with advanced, interactive campaigns.

Real-time analytics

Our analytics tool provides real-time, custom reports that summarise various usage behaviours within specific campaigns or across multiple campaigns. 

Built-in automation

Built-in automation tools and integrations make it easy to create powerful, impactful videos.

Powerful tools

Launch a campaign with millions of videos in days, not weeks, and render cinematic-quality videos in 100x real time.

Personalisation capabilities

Put the viewer in control and let them customise their own videos with advanced, interactive campaigns.

Real-time analytics

Our analytics tool provides real-time, custom reports that summarise various usage behaviours within specific campaigns or across multiple campaigns. 

Built-in automation

Built-in automation tools and integrations make it easy to create powerful, impactful videos.