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A jargon busting guide to Search Marketing - PPC | BT Business
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A guide to Search Marketing - PPC

Find out what all the jargon means:

What is CTR (click-through rate)?

What is CPC?

What is max CPC?

What is a conversion?

What is a display URL?

What is a negative keyword?

What is dynamic keyword insertion?

What is a destination page?

What is an impression?

What is impression share?

What is geo-targeting?

What is a quality score?

What is average position?

What is meant by 'deep-linking'?

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