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Using Search Marketing (PPC)

Find the answers to some of the common questions asked about Search Marketing and PPC:

How will Search Marketing campaign benefit me?

What is PPC and what can it do for me?

What is the Ad Preview tool?

How do I add a keyword to my campaign?

How do I remove a keyword from my campaign?

How do I amend my ads?

What time of day will my ads be showing?

What is a daily budget and how does it affect my campaign?

How do we control the daily spend of your campaign?

What makes a good destination page?

How will I know if BT Search Marketing is working for me?

What steps do I take to improve my campaign?

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