Imagine innovative apps on an in-store wireless tablet. They smoothly guide the sales journey, offer persuasive proof points and find deals to match customers’ exact needs. Now suppose that setup needs more bandwidth than is available to many stores and there’s no time for a network upgrade.
That was the problem facing Dixons Carphone Group (DCG) with its Pin Point initiative. The answer was found in BT Connect Optimisation. Using InfoVista technology, the solution prioritised Pin Point traffic, which meant the app was up in time for Christmas. Able to sell more during that peak period, DCG also made significant savings.
BT Connect Optimisation using InfoVista technology saved us around £1.5 million in network upgrade costs, while the performance of Pin Point was optimised in time for the Christmas peak.
Qasim Ali, Director of Group IT Services, Dixons Carphone Group
What’s the point of paying for an expensive upgrade when there are other, faster ways to speed up your network? BT Connect Optimisation has the InfoVista intelligence to make the most of thin pipes.
It’s not just the reach to provide network services anywhere in the UK, it’s also the ability to bring the right products and services to bear on complex retail opportunities.
Retail managers rarely want the hassle of managing ever-growing computing estates, especially when they’re running bread-and-butter infrastructure apps like telephony services. That’s where hosted, cloud-based services come to the fore.
When you’re up against it with project timescales and the deadline looks – and probably is – immovable, you need the strength of an expert professional services team at your side. For Dixons Carphone it was the need to install BT Connect Optimisation at 100 stores in just weeks. For you it might be different. Try BT Advise whatever the issue.
The Dixons Carphone Pin Point in-store app runs on wireless-enabled tablets. BT understands the issues associated with offering ubiquitous high-speed Wi-Fi in crowded places like stores and shopping malls.
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