Dixons Carphone case study: BT connect optimisation

​High-speed network transforms high-tech customer experience


Dixons Carphone digital workforce is empowered by BT Connect Optimisation with InfoVista technology

Christmas comes early with in-store apps

Imagine innovative apps on an in-store wireless tablet. They smoothly guide the sales journey, offer persuasive proof points and find deals to match customers’ exact needs. Now suppose that setup needs more bandwidth than is available to many stores and there’s no time for a network upgrade.

That was the problem facing Dixons Carphone Group (DCG) with its Pin Point initiative. The answer was found in BT Connect Optimisation. Using InfoVista technology, the solution prioritised Pin Point traffic, which meant the app was up in time for Christmas. Able to sell more during that peak period, DCG also made significant savings.

Fast facts

  • Pin Point launch potentially jeopardised by ADSL bandwidth limitations
  • BT Connect Optimisation with InfoVista technology offered the solution
  • 100 stores upgraded in five weeks, in time for Christmas trading
  • £1.5 million saved in avoided upgrade costs
  • Dixons Carphone saw a 40 per cent increase in sales conversions

BT Connect Optimisation using InfoVista technology saved us around £1.5 million in network upgrade costs, while the performance of Pin Point was optimised in time for the Christmas peak.

Qasim Ali, Director of Group IT Services, Dixons Carphone Group

Existing network speeds accelerated

What’s the point of paying for an expensive upgrade when there are other, faster ways to speed up your network? BT Connect Optimisation has the InfoVista intelligence to make the most of thin pipes.

Combination of services from one stop shop

It’s not just the reach to provide network services anywhere in the UK, it’s also the ability to bring the right products and services to bear on complex retail opportunities.

Hosted data centres confer flexibility

Retail managers rarely want the hassle of managing ever-growing computing estates, especially when they’re running bread-and-butter infrastructure apps like telephony services. That’s where hosted, cloud-based services come to the fore.

Flawless project management

When you’re up against it with project timescales and the deadline looks – and probably is – immovable, you need the strength of an expert professional services team at your side. For Dixons Carphone it was the need to install BT Connect Optimisation at 100 stores in just weeks. For you it might be different. Try BT Advise whatever the issue.

Wireless services throughout stores

The Dixons Carphone Pin Point in-store app runs on wireless-enabled tablets. BT understands the issues associated with offering ubiquitous high-speed Wi-Fi in crowded places like stores and shopping malls.

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