It pays to improve customer experience
Find out how to put customer service excellence at the centre of your business
S2, Ep4: Personalising customer experiences
From being on first-name terms with your customer to knowing how many sugars they take in their coffee, SMEs have always excelled at offering personal touches. But nowadays customers want more. They expect to be able to shop in-store, online and on mobile – while still getting an experience that’s tailored to them.
How can digital tools help you offer personal service beyond their expectations? What can do you to improve user experience online (UX design)? And how can you communicate with customers one-on-one on social media? Listen to the podcast to find out.
In this episode of In good company, we find out
- How digital pathfinders created brilliant customer experiences
- If online influencers can help you target new customers
- Which tools and tech, like chatbots, can help SMEs stay open 24/7
A flavour of what you'll hear
“It’s the smallest thing that causes the biggest issue. Our website didn’t really work for mobiles, so we just fixed it.”