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How to improve business networking with technology

Hear how tech can help you make stronger, lasting connections in business

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Episode 2: Making tech-powered connections

There’s truth in business being all about who you know, not what you know. In fact, studies have found that those who “play to win” when it comes to meeting new people, turn a larger profit than those who “play it safe”. But for many SMEs, the idea of getting out to networking events can still feel a bit daunting. So, what’s the solution?

Could tech help you meet new people and make it little more convenient? And how can social networks help with more than just keeping up with friends, family and popular culture? Listen to the podcast and find out.


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In this episode of In good company, you’ll find out:

  • whether technology holds all the answers when it comes to business networking and meeting new people
  • how to use digital tools to keep your contacts warm
  • which tools and websites can make meeting new people effortless.

A flavour of what you'll hear

“Once a month or every other month there’s a physical networking event called a Tweet Up. It’s great for local businesses and a local business hosts it.”

Felicity Sandford

Founder, Amazing Futures


The company you'll be in

Meet your host: Kate Russell

Kate has been writing about technology since 1995. Her first book ‘Working the Cloud’ is a collection of online tips, tricks and resources for small businesses, start-ups and entrepreneurs. Kate reports for the BBC’s technology programme ‘Click

Kate Russell

Meet the SME: Rupert Holloway

Rupert started distilling gin at 29, having left his previous career as a chartered surveyor. Just four years on, Conker Spirits are enjoyed across the world, sold in M&S and Waitrose, and even lauded by Marco Pierre White.

Conker Spirit

Meet the SME: Felicity Sandford

Felicity’s Amazing Futures offers outsourced marketing, social media support and community management. She was recognised by Facebook for creating a 20,000-member community group, and is also the founding member of business group, LEAP Networking.

Amazing Futures

Meet the expert: Judith Perle

Judith co-founded Management Advantage after completing the Sloan Masters programme at London Business School. She’s a trainer and public speaker and a specialist in professional networking skills.

Management Advantage