Prepare for the business opportunities London 2012 will bring
They will be the world's biggest sporting event (Equivalent to 46 simultaneous Football World Cups) and bring unprecedented opportunities for UK businesses.
Get in touch to find out how we can support your Communications Services during London 2012.
Over the seven weeks this summer, international visitors are expected to spend a total of £709 million in the UK, an 18% increase on a normal Summer.
Source: @ISA Europe 2012 Economic Impact Report - 'Golden Opportunity: London 2012 Olympic and Paralympic Games Expenditure and Economic Impact'The Games will also bring with it some challenges, particularly for those based close to Olympic Venues:
TFL estimate that up to 800,000 additional people will use public transport in London on the busiest day.
Experience from previous Games tells us it's the businesses who prepare early who will profit the most.
It is inconceivable that we could deliver the 2012 Games without BT on board. We needed someone we can trust who could provide the technical know-how and the creative solutions to ensure our London 2012 Games are the very best they can be. BT gives us this.
Sebastian Coe, LOCOG Chair,
The London Organising Committee of the Olympic Games and Paralympic Games Ltd.
There's much more to do, when the Games arrive...
If you want your business to make the most of this opportunity, consider the following:
Our quick guides can help your business prepare and capitalise on this once in a lifetime event.
See how BT is providing the communications services infrastructure for London 2012.
Lessons learnt from the Vancouver 2010 Winter Olympic and Paralympic Games.
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